Research shows that people who use the Tube actually boost their walking activity
DAVE STALKER CEO • ukactive
“T
he big message has to be about working together for the greater
good: operators should not be afraid to speak out about the best practice they have achieved and to introduce other operators to their ideas. We must work together. Operators should develop and deliver tailored programmes
that target inactive individuals who are need of behavioural change. What our Turning the Tide of Inactivity report established was that there’s a massive population who are not in need of a clinical intervention, but who desire a programme that acknowledges both their willingness and also their barriers to change, and provides counselling support to change. In a pilot study conducted by ukactive, a simple 12-week programme of such counselling generated significant improvements in health outcomes for sedentary individuals. There are several key rules to follow and adopt regarding
behaviour change. Firstly, take a patient-centred approach when it comes to identifying the benefits of physical activity and guide them through key behaviour change stages. Establish a goal with them while also identifying local opportunities to be active. Reward progress against goals and constantly communicate the programme to them to get their feedback.
September 2014 © Cybertrek 2014
ROB BARKER President • Precor
“T
o change behaviour, the industry first needs to team up: it’s a
fragmented sector and we have to share information among suppliers and operators. Clubs need to encourage access and trial
usage, and from that springboard help people make attending the club a base habit. Once they get someone through the doors, they need to deliver the sort of experience that makes people want to keep coming back. In order to do this, operators have to increase the personalisation of the experience; we can’t use a catch-all approach as there are almost as many different motivators to join health clubs as there are individuals. Clubs need to secure a deeper understanding of members, finding out early on what they want to achieve. These findings should then be acted on in a personalised way, both inside and outside of the club, including the intelligent use of technology. Clubs should also be encouraging people to bring more
”
incidental activity back into their lives – such as a lunchtime walk – using smartphones to keep track of members’ movements. There need to be micro rewards every time members do an activity, so they get daily appreciation for their efforts. Finally, members need to be in charge when their exercise plan is being put together: let them choose their activity.
” Read Health Club Management online at
healthclubmanagement.co.uk/digital 35
PHOTO:
WWW.SHUTTERSTOCK.COM/PAVEL L PHOTO AND VIDEO
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