PROJECT PROFILES
PROJECT PROFILE PROMOTION Supplier showcase We take a look at some recent projects by Technogym, Precor and Horne Engineering
The gym has seen a 165 per cent increase in visits versus the same time last year
GETTING FUNCTIONALLY FIT Client: Glasgow Life Supplier: Technogym
I
n the lead-up to the 2014 Commonwealth Games, the city of Glasgow invested heavily in rejuvenating existing facilities and
building new venues. This included the creation of a new £300,000 supergym at Glasgow Club Gorbals, which at 720sq m is one of the largest gyms in the city. Offi cially opened to the public in
January this year, and operated by Scotland’s largest health and fi tness chain Glasgow Life – a charity that delivers services for Glasgow City Council under the Glasgow Club brand
– it’s fi tted out with a full selection of Technogym equipment, focusing on functional and strength training. In addition to 42 Excite+ cardio
machines, 14 Element+ fi xed resistance machines, free weights and lifting platforms, Glasgow Club Gorbals features a functional training zone with Technogym’s Omnia training rig – a fi rst for a Glasgow Club facility – offering interactive group sessions with
members of all abilities. It also features Kinesis One and Kinesis Stations for 360-degree movement, as well as an Arke set for core-centric training.
Sharon Campbell, health and fi tness manager at Glasgow Club, says:
“Our ultimate aim is to make fi tness accessible and get people more active. Functional movement is a great way to engage people who are interested but don’t know how to start moving. It helps to break through perceptions that resistance training is boring, static and suited only for young, strong men.” Technogym assisted in the design of
the functional training space, as well as providing in-depth training for Glasgow Club’s instructors on how to get the most out of the equipment by creating programming to appeal to all genders, ages and ability levels. The club began to offer Omnia Train
and FT Fit (Functional Training Fit) classes and taster sessions, as well as Arke Core classes and Kinesis Fast Classes that rely on group interaction to make sessions fun and fulfi lling. They have been very popular, and are regularly booked out.
70 Read Health Club Management online at
healthclubmanagement.co.uk/digital
The facility has also introduced
Glasgow Club’s very own Lift It weightlifting programme to encourage members to enjoy the many functional movement benefi ts that weightlifting has to offer. So far the programme has been well received and is proving popular with both male and female members. Membership sales for the new gym
grew signifi cantly in June/July, almost doubling compared to the same period last year, to over 150. The gym is getting over 2,500 visits a week – a 165 per cent increase on the same time last year. It offers 20 Omnia group training sessions a week for about 14 people per class on average, and the club hopes this momentum will continue to build. Campbell concludes: “We want
Glasgow to be known as an active city. Our main aim is to create a legacy after the Games by continuing to develop innovative and imaginative ways to train and have fun using our equipment. “The positive response to the gym
so far is exactly as we’d hoped. We’ve seen more women, older members and deconditioned users having a go, and have had to grow the frequency of classes – a fantastic development.” Details:
www.technogym.com/omnia
September 2014 © Cybertrek 2014
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