UK news update Virgin plans hi-tech London gyms
M3 INDOOR CYCLE M5 ELLIPTICAL AIR RESISTANCE RANGE
The gym chain launched by Richard Branson is undergoing a £100m investment programme
Virgin Active plans to launch two new ‘tech- focused’ clubs in London during early 2015. According to the gym chain, the new clubs
– in Merchant Square, Paddington and the Walbrook Building, Cannon Street – will be its first fully ‘connected’ health clubs in the UK, with digital technology “built into every step of a member’s journey, from arrival, to the gym floor”. The clubs will see the latest gym equipment link up with fitness apps and devices, enabling members to track and measure all aspects of their exercise routine. The newly announced sites are part of Virgin Active’s three-year, £100m investment
programme, partly intended to meet members’ growing demand for technological innovation. The gym chain cites research that says 48 per cent of 20- to 24-year-olds (and 51 per cent of 25- to 34-year-olds) feel having the most up to date technology is important or essential for their gym experience, suggesting the new clubs aim to attract younger clientele. As part of the tech offering, HD interactive
screens will allow members to book classes, view which personal trainers are on the club floor and provide virtual workout advice, while contactless solutions are also in the pipeline. Details:
http://lei.sr?a=r3F9H
GPs ‘should prescribe’ fitness classes
Think-tank Policy Exchange has suggested that the UK government pilots a scheme to allow GPs to refer patients to non-clinical sources of support, such as fitness classes held in local parks. The idea would see the patient pay a standard prescription charge, while the relevant clinical commissioning group would fund the rest of the cost, providing different options for the Department of Health and local providers to tackle health issues and growing levels of obesity. The argument suggesting that physical activity can help positively manage chronic illnesses and prevent the development of
September 2014 © Cybertrek 2014
“Over the years my husband and I have probably used every indoor bike on the market. When it came to selecting the right bike for CychoCycle I narrowed it to 3 key features: comfort, monitoring (heart rate, power, distance, RPM etc) and quietness. For me, the Keiser M3 Bike scored the highest on all of these factors and became an effective ‘no-brainer’ for my
business.” GPs could refer patients for exercise classes in green parks
serious diseases is growing in strength thanks to an ever-growing body of research. The suggestion from Policy Exchange could open up opportunities for local leisure providers to play a more active role in public health services. Details:
http://lei.sr?a=Z6u6c
Sara Spencer Studio Director
CychoCycle - Indoor Cycling
Keiser UK Ltd 0845 612 1102
@KeiserUK
www.keiseruk.com
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