PRODUCT NEWS
KATE CORNEY » PRODUCTS EDITOR » SPA BUSINESS
PURE TROPICAL
Asian spa company Biossentials is looking to spice up international markets with its natural and create-it-fresh product line
T
ropical, fresh and pure is what Biossentials off ers. Rooting itself fi rmly in the natural, this Kuala Lumpur-based company creates its professional range of plant-
based products freshly to order for each spa – using botanical and organic ingredients. Biossentials’ has around 150 products
across its retail and spa ranges. Its core professional spa collection includes essen- tial oils and blends, pre-blended massage oils and cold pressed carrier oils as well as face, hair and body products. In Asia, many traditional spas freshly
make body products onsite. T is inspired Biossentials to develop products suitable for worldwide distribution, that can be mixed together by a therapist to create a person- alised product for their client’s treatment. Spas don’t have to place a large minimum- opening stock order but instead order the base products they need – the base for the Balinese Boreh natural spice body treatment, for example is a mix of nutmeg, cloves and ground rice – which come in 1kg foil bags. T e spa then measures out 50g per body treatment and blends other items, such as hydrating carrier oils for each client. According to Biossentials co-founder
Joanne Bruce, the cost per treatment with freshly-made products can be 30 per cent less than with fi xed-price ready-made prod- ucts which other brands off er, because the spa decides what to add to the base. Bruce adds: “Customised products such as ours off er a lot of versatility to the spa – for exam- ple, our scented salt scrub base can be used
Biossentials’ Tropcial Spa collection brings a taste of the naturally exotic to spa treatments
in foot, body and bath treatments. T is is not always possible with ready made prod- ucts. And with an organised spa pantry set up onsite and staff training it is really not dif- fi cult to create fresh and natural options.”
ASIAN INSPIRATION
American-born Bruce and her business partner Lynn Lim, from Singapore are both naturopaths. T ey began the Biossentials busi- ness out of their health food shop and natural therapy centre in 1999. Early on they decided to create a tropical spa range and use tradi- tional, local ingredients. T e coff ee, cocoa beans and tongkat ali herb used in the mococa body wrap come from Borneo. Other ingredi- ents, including hibiscus and kaffi r lime, come from across Malaysia and many traditional herbs used are sourced in Indonesia. T e decision to remain in Kuala Lumpur
to begin with was easy. “We have gorgeous spas in Malaysia which off er truly memora- ble experiences with the added benefi t of the Asian warmth and hospitality that is so spe- cial in this part of the world,” says Bruce. Today, Biossentials supplies 300 spas,
Biossentials off ers a core professional range including pre-blended massage oils
hotels and salons in Malaysia, including Four Seasons and the new Grand Hyatt Spa, Kuala Lumpur. However, the company, also has
94 Read Spa Business online
spabusiness.com / digital
T e scented salt scrub base can be used in various body treatments and baths
a growing reputation on the international spa scene. It currently supplies spas in the Maldives, Beirut, Qatar, Dubai, Bulgaria and Hong Kong and has plans to expand further in Europe and the Middle East. In addition, Biossentials recently launched
its fi rst boutique spa called Chantara (mean- ing moonwater in T ai) in Doha, Qatar. And other Middle Eastern and Asian Chantara projects are in the pipeline. ●
web:
www.biosessntials.com email:
info@biossentials.com tel: +603 2300 2909 skype: Biossentials
SPA-KIT.NET KEYWORD: BIOSSENTIALS SPA BUSINESS 3 2012 ©Cybertrek 2012
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