There are 17 treatment rooms in total, including two for wet treatments such as those performed on the Aquaveda heated bed
A SATISFYING BUSINESS In terms of marketing, T e Chateau is going aſt er a high-end clientele and so far, the majority of guests come from affl uent source markets such as the UK, Australia, Singa- pore and Japan. T e resort is also proving popular with Russians. Locally, Malaysians are visiting the resort but they’re staying for shorter periods of time. T e majority of resort guests opt for a
seven-night spa programme – priced at myr13,930-16,680 (us$4,400-5,300, €3,600- 4,300, £2,800-3,400) – with the weight loss and stress relief options proving most popu- lar so far. Day spa visits are also available and currently make up around 20 per cent of the spa’s overall business. Teh says that while the spa programmes are working well in gen- eral, she knows she must limit the number of classes and activities that she expects each guest to try. “Wellness for some guests is about relaxing and I’m learning not to try to get them involved in absolutely every- thing all the time,” she says. In the short-term, Teh’s main concern is
making sure every guest leaves the Chateau happy: “At the end of each guest’s visit, my fi rst question is not how much they’ve spent but what their feedback form says.”
SPA BUSINESS 3 2012 ©Cybertrek 2012 Spa guests, who are mainly on seven-night packages, are welcomed in the huge reception Yet she also acknowledges the importance
of key performance targets and is giving her- self six months to reach an occupancy level of between 80-100 spa guests per day. Total spa capacity is 120. Financially, Teh believes it will be a chal-
lenge for the resort to generate as much revenue as resorts in neighbouring countries. T e Chateau’s room rates are myr765-1,275 (us$243-404, €198-329, £155-258) per night, while an equivalent property in T ailand could command as much as myr2,000-3,000 (us$634-951, €517-775, £405-607). Luckily, Teh says her bosses are understanding and they realise she’s creating something new
for both the company and the Malaysian wellness industry. T ey also acknowledge that success for T e Chateau will mean rec- ognition for Berjaya on the international wellness stage. Longer term, Teh says if The Chateau
is a success, she can see a future for other high-end spa brands in Malaysia. Although Berjaya has been approached to replicate T e Chateau in other countries, Teh says they need to walk before they can run. “T e Chateau is Malaysia’s opportunity to
set a new benchmark for the spa industry in the country. For now, that’s our primary focus,” she concludes. ●
Read Spa Business online
spabusiness.com / digital 39
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