Spa Evian Source, Evian CASE STUDY 2
T e iconic French resort of Evian sees itself as the origin of mother and baby spa programmes in
Europe. Such packages were launched at the Les T ermes Evian in 1987 and are now off ered by other local spas, including Spa Evian Source at the Hôtel Royal. Spa Evian Source’s Mother-Baby pro-
gramme off ers a new mother, and her three to 10 month old baby, a three or fi ve day
package designed by paediatric and obstet- ric professionals to help her rediscover her fi gure, recover physically and mentally from childbirth and share baby bonding experi- ences through baby swimming and massage. T e balanced, holistic programme also off ers beauty therapy, relaxation and alternative medical treatments such as lymphatic drain- age, osteopathy and clay massage and a vital opportunity to socialise and share advice with other mums and spa professionals. The hotel takes its commitment to
babies very seriously too with a 4000sq m (43,056sq ſt ) crèche and activity centre for
T ree- and fi ve-day packages have been designed by paediatric and obstetric experts
four-month+ children and a well-thought- out, free baby welcome package including basic equipment, such as a cot and bath-time equipment, breastfeeding chair, bath ther- mometer and even sterilising tablets. New mothers and their babies are seen
as a primary target market for the resort’s spa. Coupled with the resorts world-famous bottled Evian water – renowned for its ener- gising powers – and nurturing image it all makes real business sense.
France’s Evian
resort has off ered mother and baby packages since 1987 and its still a strong market today
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