The Occo spa promises a return on
investment in three years The spa will help establish a year-round trade outside of summer months
To raise brand awareness, the products
were sold at high-end London department stores, such as Harrods before the spa was up and running. Tis has stopped now the spa has launched. Since the Occo brand has been introduced, the spa has started to gain more recognition and last year it won the best newcomer award in the digital maga- zine Te SPA Traveller Awards. Soothing beiges and creams are used
throughout the debut Occo spa, with Ital- ian marble flooring adding a touch of luxury. Te 46sq m (151sq ſt) gym by Technogym, the 18m (59ſt) freshwater pool, the thalas- sotherapy pool and heated benches are all positioned to the front and enjoy views of the sea. Te relaxation room is also at the front, but spa manager, Adriana Barlafa, says it’s shrouded by curtains so people will focus inward when they chill out on the cushions and loungers, sipping on herbal teas. Te 12 treatment rooms are named aſter
flowers and the most impressive is the cou- ples suite featuring two heated Nilo massage tables, a spa bath and cushions for relaxing post-treatment – the 140-minute couples rit- ual allows 30 minutes of private time, when fresh fruit and smoothies are served from the spa’s Vitality bar. Te spa’s heat experience area comprises a
coal sauna, salt sauna, aromatherapy steam- room, hammam, plunge pool and showers, all from Klafs. Nine therapists work at the spa and are employed all year round, plus there are two seasonal workers, who aren’t trained in all the treatments.
SPA BUSINESS 3 2012 ©Cybertrek 2012
To help sell residences,
a 20 per cent discount is offered at the spa
SPA SWEETENER Barlafa has put together the treatment menu with highlights including three 30-minute, €42 (us$51, £33) bath options using Occo products mixed with Adriatic sea salt. Te most popular treatment is the 55-minute signature holistic massage (see p66) priced at €80 (us$98, £63). Two new brands are being introduced this season: Maria Gal- land for corrective facials and Beyond Spa for cosmetic teeth whitening. Tere will also be three new treatments from Germaine de Capuccini – gold therapy, an anti-age- ing wrap and massage using golden algae; a massage with shells; and an anti-cellulite treatment. “We have gone for shell and gold therapy because they are high-end treat- ments and because they give our guests an
experience they would not receive at many other spas,” says Barlafa. As well as the 201-bedroom hotel, the
resort has 207 apartments, which are being sold as holiday homes. Te aim it to attract a steady repeat custom from wealthy people and as a further sweetener, residents receive a 20 per cent discount at the spa. “When one of our owners, who is from the Czech Republic, came with his two daughters, they each spent €300 (us$368, £237) a day, for a week, at the spa,” says Houchin. “Te spa is a very important part of the overall offer- ing, but it’s hard to quantify exactly how much value it adds. It is smaller than both the conference and F&B businesses – we have 13 restaurants – but it’s a very impor- tant element of the resort experience and
Read Spa Business online
spabusiness.com / digital 65
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