COMPANY PROFILE PROMOTION
C L E O P A T R A by Fabio Alemanno
fabio alemanno design
Italian design company Fabio Alemanno Design is earning a reputation for its high quality, innovative heated marble loungers suitable for many environments. With new plans for growth, Fabio Alemanno shares his vision
How did the business begin?
My father started a marble factory in Italy 40 years ago which today off ers interior and exterior design for spa, residential and commercial buildings. T e company is now in the second generation with myself, my sister Lorena and my brother Sandro, involved in the family business. We also have a separate department to create our heated marble loungers and I am head of design and product development and my colleague Franz Kell heads up projects and sales. We have our headquarters and factory in Italy and we have a showroom and logistics team in Germany.
What are your main products and how were they developed?
Fabio Alemanno Design provides innova- tive, high class heated marble loungers: the Cleopatra Hot Stone Chaise Longue and the Diva Heated Marble Lounger. They are suitable for therapeutical use and the preparation and completion of spa treatments, as well as for relaxation, and combine Italian design and German engi- neering. We developed the fi rst loungers over a period of three years in discussion with experts in infrared therapy. At that time
safety for public or private use, in wet or dry areas including hammam, tepidarium, caldarium, treatments, relax areas, swimming pools and more. T ey are available in three diff erent marbles stones and three styles with a variety of colour com- binations on off er.
How does the lounger work? Head of design and product development Fabio Alemanno
clinical studies were showing that long wave infrared rays can improve our healing abil- ity and immunity. T ere was a lot of this therapy but none that could be integrated into daily life. T e loungers were born out of the wish to transform a therapeutic object into a piece of furniture and move therapy into lifestyle. T e Cleopatra and Diva are unique works of art with the elegance and appeal of a marble sculpture and surpris- ing soſt comfort that the natural warmth provides. T e Diva is lighter and off ers a less obtrusive design with a curving fi bre- glass frame in metallic lacquer. Both can be tilted and are handcraſt ed with an inner metal construction, giving strength and
The effect of long wave infra- red is one of the most qualitative and the best preventative heat therapies available for many disorders and illnesses. In nature, this particular kind of heat is pro-
duced by the sun and by stones, such as marble, that once heated release the absorbed energy as long wave infrared (or far infrared) rays. Our heated marble sculptures embody this natural energy. T e loungers have an integrated controllable electrical system that warms the stone from underneath and as heat radiates through the stone, the warmth that emits is natural infrared warmth. T e marble loungers are safe as the stone doesn't conduct electricity. T e high penetrability of infrared rays causes heat reaction in the body through a process called resonance absorption. Blood circulation is enhanced and metabolism increases, stimulating the delivery of oxygen and nutrients in the blood cells to muscles and soſt tissue. Toxins are eliminated through increased perspiration and improved lymph circulation.
What are its benefi ts of the lounger?
Fabio Alemanno Design loungers can be customised to perfectly fi t the spa space 86 Read Spa Business online
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Its effects are relaxation, a sensation of freedom and reduction of stress, increase of concentration and greater creativity, energy recharge, increase of productiv- ity and increased blood circulation. It can provide relief to patients suff ering from arthritis, neck and backache and chronic fatigue syndrome, and assist in stress
SPA BUSINESS 3 2012 ©Cybertrek 2012
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