CLUB SPA “I enjoyed a friendly
welcome by name, seamless transitions, good and
effective treatments and a thorough follow-up”
Meanwhile, women opt for facials, mas-
sages and slimming treatments and spend a lot on retail, which accounts for around 25 per cent of total income. Bust treatments have not proved popular in the Kuwaiti cul- ture, so have been removed from the menu. A question going forward will, says Dav-
ydova, be how to meet women’s desire for more permanent beauty solutions – lipo- suction is seen by many as preferential to slimming treatments, for example. “Although medical spa is not yet available in Kuwait – Botox, restylane, chemical peels and so on – I expect it to arrive soon,” she says.
‘ME TIME’
Davydova concludes: “T ere are lots of spas in Kuwait – most fi ve-star hotels invest in a spa and restaurant as a way of driving reve- nue, as the hotels themselves aren’t that busy. But Al Corniche is unique in that it off ers members a total experience: crèche, pool, lunch, beach, spa [see p83].” “It’s the only exclusive family club in
Kuwait,” adds Oliver. “We’ll be defi ning our positioning even more clearly along those lines going forward – the family market is huge here, with very little on off er. Every- thing we do will be designed around how a family can get the most from our club, with a strong focus on kids’ activities.” All of which means more free time for the
parents who, with the high salaries enjoyed in Kuwait, will no doubt spend increasing amounts of time in the spa. ● To read the fi rst part of the Kuwait series,
which focuses on Six Senses Missoni, see Spa Business, issue 1, 2012, p86.
The facilities are expansive – the private-use hydrotherapy pool could easily accommodate 20 people AL CORNICHE: FIRST-PERSON EXPERIENCE
Kate Cracknell Journalist, Spa Business T e Al Corniche spa is huge, with expansive facilities – I started off in a large hydrother- apy pool area which would easily cater for 20 people, but which was for my private use. An hour session costs kwd12 (us$28, €35, £43) for members, kwd15 (us$53, €44, £35). My fi rst treatment, the 60-minute De-Age-
ing Body Wrap comprised a scrub, wrap and moisturise – kwd45 (us$160, €131 £104) for members, kwd50 (us$177, €146, £115) for non-members. Delivered well, albeit a little chilly at times as the scrub and moistur- iser were cool, it was wonderful when I was wrapped up and the bed infl ated with warm water beneath me, cradling me to sleep. I was seamlessly handed over to a second
therapist for a 60-minute caviar anti-age- ing facial – kwd30 (us$106, €87, £69) for members, kwd35 (us$124, €102, £81) for non- members. Identifying problem areas using a
UV light box, cleansing and a mask followed slightly uncomfortable blackhead extractions. T is was less about pampering and more about eff ectiveness, my skin certainly felt and looked very healthy aſt erwards. Day two off ered a wonderful 90-minute hot
stone massage – kwd30 for members, kwd35 for non-members – with enough pressure to ease the muscles but not so much that it pre- vented me driſt ing into a semi-sleep. T en fi nally, a 45-minute cryo-facial – kwd30 for members, kwd35 for non-members – using temperatures of -18˚C to encourage the serum (collagen was chosen for my skin) to absorb deeper. Whether it was the facial alone, or the two combined, my skin looked amazing. T ere are limited relaxation areas for non-
Premium members, so I didn’t stay aſt er my treatments. But overall, I enjoyed a friendly welcome by name, seamless transitions, good and eff ective treatments and thorough follow-up in the shape of retail recommenda- tions and suggestions for future treatments.
part two
SAHARA SPA
D The large pool has a gender-based timetable
esigned by architect John Edison and opened fi ve years ago, Sahara Spa is located just outside Kuwait City on a golf course. Other facilities include a mixed gym, outdoor pool and sports courts. There’s a mix of memberships for golf and leisure use, all of which include discounts in the spa. The spa has separate male and female areas which each offer fi ve treatment rooms, plus steam, sauna, changing and relaxation rooms. There are also hairdressing and crèche facilities, and a women-only gym. A large indoor pool
84 Read Spa Business online
spabusiness.com / digital
area can be men-only, women-only, mixed or family, according to a strict schedule. Product houses are Docteur Renaud and Casmara Prestige – for treatments and retail – with Éminence also used for treatments only. The 60-minute Swedish massage is priced at KWD29 (US$103, ¤84, £67).
Sahara currently has over 830 members, of
which 80 per cent use the spa facilities; 60 per cent have treatments. The spa is also open to non-members, with a total of 510 visitors in an average month, and 554 treatments sold.
SPA BUSINESS 3 2012 ©Cybertrek 2012
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