325 delegates made this the largest summit to date
Rummell on the ‘deadly definition’ of spas
Networking and evening entertainment took place in the mountains Co-chairs Susie Ellis and Richard Dusseau
a key role to play in the solution. “In all of you, I see the power of possibility to trans- form our nation and world [through your] pursuit of optimal health and wellness via an integrated, holistic approach which empha- sises the best scientifically-vetted practices of mind, body and spirit,” he said. He chal- lenged the audience to “develop a health and wellness policy platform that will allow you to speak as one” as a first step. In a special appearance, John Hicken-
looper, the Governor of Colorado, echoed Carmona’s concerns for healthcare. His advice was that “the message [of leading a healthy lifestyle] needs to keep being rewrit- ten and kept fresh to get the point across”. Meanwhile, in a provocative and profound
statement, Peter Rummell, chair of the Urban Land Institute and ex-chair of Dis- ney Imagineering, warned the industry that
SPA BUSINESS 3 2012 © Cybertrek 2012
it has a “deadly definition – that spas are only for rich, white women. If I was king of your world, I’d get rid of the word ‘spa’ because it’s ruining your reputation and brand”. Insightful and interesting pointers on
technology were presented by Ted Souder, head of industry and retail at Google. What are spa businesses doing to communicate with customers via smartphones and tablets as well as TV and the internet, he questioned, as these forms of technology are where the future lies. Incentivising clients to ‘check in’ via Facebook or foursquare; full-blown videos of facilities, treatments and products on YouTube; and allowing guests to view all treatment rooms and book their favourite plus a treatment in real-time and online are all worthy of attention, he said. Pinterest, the online bulletin board, he added, “is a phenomenal tool that has end-
less potential” and he predicts the emergence of specialist sub-categories such as Spa Pin- terest and Wellness Pinterest. Actress and wellness advocate Mariel
Hemingway talked openly about mental health issues and how spas can help. “I come from seven suicides, including my grand- father [writer Ernest Hemingway], uncle, cousin and sister,” she says. “Tat’s why I sit here and talk about lifestyle. Te food you eat, thoughts you think, water you drink and moves you make are all connected to your mental, spiritual and emotional wellbeing, yet lifestyle is being ignored as a solution. “Having an understanding of holistic living
is a powerful tool. I think the spa industry is doing a magnificent job of creating a sense of body, mind and spirit but you could be doing more as there’s still a perception its pampering rather than lifestyle.”
Read Spa Business online
spabusiness.com / digital 55
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100