The Thai-inspired Elemis Spa on the 15th fl oor at The St Regis Hotel in Bangkok boasts 16 treatment areas and rasul chambers
Next year is a big year for us as we will launch seven new products with new and exciting concepts, along with six new treatments to support these innovations
in the UK and three are in travel retail. Our fl agship spas are in London, Miami, Hong Kong and Bangkok.
What markets does Elemis want to grow in?
At the moment we’re looking at the Scandi- navian market. Last year we opened a spa on beautiful f ords of Norway which uses many natural textures in its design and I think there will be more of this sort of develop- ment. We also want to grow in China, Russia, Australia and Asia.
How are you celebrating being British this year?
Our message is that we’re the best of British and all our products are made here. We’re working hard not to miss any of the opportuni- ties, for example our Soles of Gold Olympic leg and foot treatment and our Royal Rose Facial to celebrate the Queen’s 60th Jubilee. A British designer created special packaging for our Papaya Enzyme Peel prod- uct, celebrating its 10th anniversary. We’ve also teamed up with charity SOCO to donate a fi ve-in-one vac- cine to immunise a child in Africa
SPA BUSINESS 3 2012 ©Cybertrek 2012
against diseases for every peel sold. We’re doing this because we source the papaya and pineapple from Kenya and Congo and we wanted to give something back. T ere’s a social conscience behind our brand that I’m proud of.
What are your goals for 2012?
I am a great believer in our core business and working with our existing partners to consol- idate our existing growth. We are also developing and investing in our communica- tion and contact with clients.
New business is the icing on the cake for me as director of UK sales. Getting more people back into treatments is another goal and to do this we’re mak- ing them more available and adding value. For example, we have 30-minute and 15-minute
treatments in departments stores. T is is penetrating the market and
Special packaging for the 10th anniversary of the Enzyme Peel
The Pro-Collagen Advanced Eye Treatment launched in July
proving to be very successful. We’ve had a strong fi rst half of year.
What new products/ services will you be launching in 2012/13?
We have just launched our Pro Col- lagen Advanced Eye Treatment and Pro Intense Liſt Eff ect Day Cream
to help re-densify sagging or thinning skin, jowls and cheeks. Next year is a big year for us as we will
launch nine new products with new and exciting concepts, along with six new treatments to support these innovations.
How important is training to you?
Our trainers are the unsung heroes and our brand ambassadors. T ey travel worldwide and educate every Elemis therapist, both spa and retail. T is provides a strong sharing of knowledge between the two areas and brings client care into retail and commercialisa- tion into spa. Once a therapist is Elemis, she is Elemis for life, and introduces the brand with her wherever she goes. It’s probably where I get most of my growth. ●
Read Spa Business online
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