OPINION
KATIE BARNES » MANAGING EDITOR » SPA BUSINESS
CORPORATE WELLNESS ASK AN EXPERT...
Corporate wellness generally refers to programmes and/or services that are carried out in the workplace or exter- nally and which address the health and energy levels of employees. T ey can include a variety of ele-
ments from medical screenings, health education and lifestyle coaching to subsidised gym memberships or resort visits and nutritional/weight loss advice. Spas should, could and can get involved
in off ering corporate wellness, heard del- egates at a breakout session at this year’s Global Spa & Wellness Summit (see p54). The need is already there, says spa,
wellness and hospitality consultant Mia Kyricos who chaired the session. Coun- tries the world over are experiencing rising healthcare costs – even in the developing world. Heart disease, stroke and diabe- tes will cost China us$558bn (€456bn, £359bn) within 10 years according to the
The employee wellness market is predicted to grow by 50 per
cent in the next fi ve years. How can spas get in on the act?
World Health Organization, while in 20 years the number of obese people in Mex- ico has risen by 58 per cent. T e benefi ts of corporate wellness pro-
grammes are clear. Having a healthy workforce not only eases the medical care costs – for healthcare systems and com- pany insurance schemes – it leads to less absenteeism and more productivity and loyalty. Fitness programmes, for exam- ple, can reduce sick days by 13 per cent and lessen staff turnover by 250 per cent according to the American Fitness Profes- sionals and Associates organisation.
24 Read Spa Business online
spabusiness.com / digital
T e original Global Spa & Wellness Summit panel give their advice on setting up employee wellness schemes
Unsurprisingly, the employee well-
ness market is tipped to grow by 50 per cent – from us$1.45bn-2.9bn (€1.2bn- 2.4bn, £0.9bn-1.9bn) – in the US alone by 2016 according to industry research specialist IBIS World. Kyricos says: “T ree issues come up repeatedly in the spa industry. Firstly,
the opportunity to prevent sickness; sec- ondly, the need to introduce wellness and spa to the masses rather than the top 1 per cent; thirdly, the need to identify ways to evolve our businesses and profi ts. I hon- estly believe, having been an operator and a corporate wellness provider, that employee wellness feeds into all three – and that’s why it’s exciting.” So, how can spas play a part in the
future of corporate wellness and what makes a successful programme? We ask some panel members from the original summit breakout session.
SPA BUSINESS 3 2012 ©Cybertrek 2012
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