in this issue
Montage’s James Bermingham, p28
Chicago spas under scrutiny, p50
Mother and baby spas, p42 5|Editor’s letter:
Embrace the discomfort Liz Terry says the industry needs radical innovation to thrive.
14|Letters Resense Spa gives advice on the nuances of operating spas in Baku
18|News T e world’s fi rst Hello Kitty spa launches in Dubai; Guerlain to team up with Oetker; and details about Marilyn Monroe themed spas revealed
24|Ask an expert: Corporate wellness Wellness programmes for corporate employees is a lucrative and growing market. What can spas do to tap into this possible new revenue generator?
28|Interview:
James Bermingham T e vice-president of Montage Hotels & Resorts talks to Katie Barnes about how investing heavily in therapist training has elevated the group’s spa off ering and service to the next level
34|Training profi le: Anne Bramham ASTECC is the sole spa training organisation working with Montage. Founder Anne Bramham explains what the courses cover and what makes them stand out
36|Castles & dreams Jennifer Harbottle looks round T e Chateau – an organic wellness resort modelled on a French castle but located in the Malaysian rainforest
8 Read Spa Business online
spabusiness.com / digital
Global Spa & Wellness Summit review, p54
42|Trends: Latching on Independent, wealthy women are redefi ning motherhood. Mari Stevens investigates this new emerging group, their expectations and how – and why – spas can cater for them
50|City focus: Chicagoland Lisa Starr takes a look at a cross- section of spas in Chicago and how they diff erentiate themselves in the thriving urban spa location
54|Summit review: Outside the box T e sixth Global Spa & Wellness Summit in Aspen hosted a number of expert speakers from outside the industry to inspire and challenge the world’s leading spa professionals. Katie Barnes reports
SPA BUSINESS 3 2012 ©Cybertrek 2012
PHOTO:TRAXLERGIRL/
SHUTTERSTOCK.COM
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