TRENDS FITNESS FOCUS


What does 2012 have in store for the health and fi tness industry and what does this mean for spas? Kate Cracknell reports Kate Cracknell, editor, Health Club Management


MEDICAL MOMENTUM T


he need to demonstrate the health-giving benefits of services is not restricted to the global spa industry. It’s


also applicable to health clubs, which can potentially collaborate with national healthcare systems. With a growing body of research incontro- vertibly proving the health benefi ts of physical activity, now is the time for operators to determine the level at which they are able to deliver ‘exercise as medicine’ and com- municate this more clearly to the public. Some facilities may


be suitable to deliver ‘exercise as treat- ment’ and deal with


‘Exercise as medicine’ is a highly compelling message to encourage people to exercise more


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AARON AMAT / SHUTTERSTOCK.COM


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