COMPANY PROFILE Shiseido
One Kingdom Street, 4th Floor, Paddington Central, London, W2 6BD, UK
Tel: +44 (0)7825 215 737 Email:
vicky@jv.shiseido.co.uk shiseidospas@jv.shiseido LinkedIn: Victoria Dello Ioio
www.shiseidospas.com
Background briefi ng Launched in 1872 in Tokyo, Japan.
Main services For over 140 years and still unique today, Shiseido is the fruit of an alliance of Eastern traditions and philosophies combined with Western science and technology. We offer our spa clients state-of-the-art and results-driven facial and body treatments, based on unique and traditional elements from the Japanese Qi method – meaning the fl ow of energy. The creation of Shiseido’s exclusive method
in 1986 concentrates on the Meridian fl ow, restoring vital energy and stimulating Tsubo pressure points. When combined with the use of Shiseido skincare products, it fully opti- mises their active ingredients to beautify the skin. Oshibori, Japanese hot towels made of woven cotton, are applied regularly during the treatment to provide a voluptuous sen- sation of warmth and to enhance the overall pleasure of deep relaxation. A Spa Senses Menu is also presented
to each guest who embarks on a Shiseido spa treatment, so they can choose their very own scent, music and refreshment. Aroma breathing allows the client to fall into a deep rhythmical state of relaxation. The treatments conclude with Shiseido’s signature ’awakening technique’.
www.spahandbook.com
Additional services We have a strong emphasis on spa marketing and create bespoke spa marketing tools that really do drive the hotel/spa business. Training is provided at a very high standard
and therapists are taken on a complete educa- tional journey, not only regarding product and treatment services but also client communica- tion and service, sales skills and client journey fl ow techniques, in order to strengthen the overall spa performance, both from a business perspective and for client satisfaction.
Unique selling points Shiseido is the oldest existing skincare com- pany in the world. More than 140 years of cosmetics experience has given Shiseido a unique expertise in creating products, devel- oped with the most advanced technologies. Delicately fragranced and incomparably refi ned. Shiseido’s textures instantly seduce our myriad sensorial receptors. Shiseido has developed a contemporary company, always on the leading edge of wellness and beauty.
How many spas do you supply? Ten in Europe, the Middle East and Africa.
Top clients La Mamounia, Marrakech; Atlantis The Palm, Dubai; Ephelia Resort, Seychelles;
Victoria Della Ioio, spa development manager
Lemuria Resort, Seychelles; Belle Mare Plage, Mauritius; The Four Seasons, Cyprus; and Shiseido Day Spa, Beirut.
Where in the world? Shiseido distributes to over 87 countries worldwide. In terms of spa, this is mainly in Europe, the Middle East and Africa, with Asia run as a separate division.
Plans for 2012 This year we are aiming for fi ve-star luxury hotels, which meet Shiseido’s high standards. The cult product of 2012 will be our Bio-Per- formance Advanced Super Revitalizing Cream, which complements our new Advanced Revitalizing Diamond Facial.
2012 trade shows Spa Meeting.
Who’s who? Victoria Dello Ioio, spa business development and training manager EMEA.
What the clients say
“Shiseido without a doubt was the perfect partner selection, now present within three of our most prestigious spas.” Patrice Binet Decamps, MD, Constance Hotels
spa business handbook 2012 167
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