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COMPANY PROFILE DECLÉOR


18-24 Westbourne Grove, London, W2 5RH, UK


Tel: +44 (0)20 7313 8787 Fax: +44 (0)20 7313 8771 Email: newbusiness@decleor.co.uk www.decleor.co.uk


Background briefi ng Launched in 1974, DECLÉOR has been part of the Shiseido Group since 2000.


Main products For 38 years we have dedicated ourselves to researching the science of aromatherapy. It is this unrivalled expertise, ground-breaking product innovations and advanced profes- sional treatments that has made us the world’s most trusted professional spa brand. The comprehension of vital energies is the basis of our philosophy. In synergy with the sci- entifi c mastery of essential oils, it has paved the way for a spa treatment experience with proven exceptional effectiveness. DECLÉOR understands the body like no


one else through the unique back diagnostic massage, which combines the conventional massage with Eastern acupressure tech- niques. We know that each client’s general health and skin condition provides insight into their perfect course of therapy. We there- fore focus on understanding how the body’s external appearance corresponds with their inner health and well-being.


Additional products We provide an extensive range of aroma face and body rituals which address every skin- care need and are supported by exceptional


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professional products carefully created by one of the world’s largest team of dedicated aro- matherapy and phytotherapy scientists. Our treatments can be combined into a perfect menu, giving the individual a tailor-made and totally unforgettable experience. At DECLÉOR we use only the fi nest grade


active ingredients to produce our exclusive and exceptional essential oils, which are at the heart of our high-performing prod- ucts. Our skincare expertise has allowed us to develop the unique aroma duo concept, which is based on a highly effective twofold system to boost the effectiveness of our face and body care.


Unique selling points We are committed to making our partners’ business a success. As your partner in an increasingly competitive marketplace, we aim to make everything effortless and simple. From products and treatments to the design of a treatment room, extensive training and promotional support, we offer a total partner- ship and all the right business tools to move your enterprise forward. We provide our partners with compre-


hensive support specifi cally created to meet the needs of the modern day spa, including on-site training, dedicated merchandising and promotional event management support


Carolyn Taylor, group MD


and an incentive scheme to inspire and motivate your team. At DECLÉOR we are committed to pro-


viding excellence, so training is integral to our principles. We provide effective train- ing solutions through our world-class training programmes for both therapist and non-therapist staff. We also offer marketing support through nationwide and local activities, direct marketing campaigns and monthly promotional activities.


How many spas do you supply? DECLÉOR is present in more than 1,000 spas around the world.


Top clients Spa Illuminata; Ragdale Hall; Titanic Spa; Centre Parcs’ Aqua Sana; Macdonalds Hotels Group; Lion Quays Waterside Resort; Marriott Hotels; Bluestone Resorts; Old Thorns Manor Hotel; Reebok Sports Club; Barcelo Hotels; Q Hotels Spas; Mercure Hotels; China World Hotel; Sofi tel Spas Marrakech; Interconti- nental Resort Bali; Mandarin Oriental China; Ritz Carlton Dubai; The Palace Sofi tel Dubai; and The Peninsula Hotel, Philippines.


Where in the world? DECLÉOR is represented in over 80 countries.


spa business handbook 2012 137


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