MOVERS & SHAKERS Adrian Egger Managing director, Spa Division, KLAFS
Adrian Egger has worked in the spa industry for the last 14 years, head- ing up design and consultancy projects for numerous international operators including Hilton, Marriott, Sheraton, Holmes Place, Center Parcs, Möven- pick and the Falkensteiner Group. Since January 2010, he’s been at the helm of the spa division for hydrothermal expe- rience and design company KLAFS. In this role, Egger has continued to work on leading spa developments worldwide and has also brought to market some of the most innovative industry equipment to date, including the introduction of a child-friendly sauna and spa concept and a green sauna package.
How did you first get into the spa business? I used to live in the US, but in 1997 I moved back home to Austria to work as a project manager for Schletterer Wellness and Spa Design, where I was involved in develop- ments such as the Mohr Life Resort, a wellness and lifestyle resort in Austria. I didn’t have any experience in the field, but I started to love the spa industry and was keen to keep developing it. Fourteen years later I’m still discovering its potential.
How has your career progressed? I was headhunted by KLAFS in 2002 to become its international sales manager.
30 spa business handbook 2012 In 2010, KLAFS asked me to come on
board as managing director of its spa divi- sion and I felt as if I’d come back home.
What have been your biggest achievements recently? Last year, we launched an innovative prod- uct called Wolke 7 Cloud 9 – an ergonomic recliner which gently swings to and fro to simulate a cloud-like experience. We teamed up with the Viennese artist sha to create it and the strong artistic approach is evident. A second pod – which mirrors the recliner – floats above the user to enhance the cloud sensation, while the whole prod- uct radiates a soft, calming light to add to the sense of wellbeing and relaxation. With rising energy bills and the increasing
Two years after that, however, Schletterer offered me the role of director of interna- tional project development and gave me the chance to become a member of the board. I retuned for five years and it was a really interesting time as it enabled me to extend my knowledge of spas worldwide. Also, over the years I have been lucky enough to extensively travel and work overseas. This has given me a cultural appreciation and the ability to under- stand those all-important regional and national idiosyncrasies, which are crucial to the overall success of a spa.
demand for more sustainable spas, we also introduced a Green Sauna package in 2010 in order to reduce energy consumption by up to 40 per cent. And in 2011, we collaborated with the
Steigenberger Hotel Group to create a child-friendly sauna and spa concept, as we recognised that family and kids spa packages is a growing trend. The first instal- lation was a 150sq m (1,615sq ft) area, at the Steigenberger Hotel Gstaad-Saanen in Switzerland, which includes a tree-themed sauna with a milder temperature of 40˚C and a water grotto with an adventure shower featuring thunder and lighten- ing sensations as well as a mountain hut equipped with Wii consoles and other entertainment gadgets.
www.spahandbook.com
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