COMPANY PROFILE
The Cottage, Willicote House, Campden Road, Stratford-upon-Avon, CV37 8LN, UK
Sparcana Ltd Tel: +1 212 924 6800
Fax: +1 212 924 7240 Tel: +44 1789 204 904
Twitter: @spapliance @janescrivner
www.SpaFinder.com
Background briefi ng
The company made its debut in 1986, and to become the leading, trusted provider to the beauty industry of quality, must-have beauty appliances and natural skincare products. Sparcana has two brands: JANE SCRIVNER
Sparcana was formed in early 2011 and aims the Ellis Family Trust d/b/a Jubilee Invest- ments has been the majority shareholder since 2000.
and SPAPLIANCE. Launched in 2004, the JANE SCRIVNER brand is an established training, treatment and skincare products company within the spa and beauty indus- try, carrying the brand tag “JANE SCRIVNER: Experienced Skincare for Experienced Skin“. SPAPLIANCE is the brainchild of Scrivner and her partner Kevin McWilliams. It was launched in February 2011 with its first appliance, the ORB, and carries the brand tag “SPAPLIANCE: Delivering Treatment Solutions… Beautifully!“
Main products We supply appliances for the spa and beauty salon market as well as a complete range of skincare products. SPAPLIANCE was born out of necessity: the need to make treatments even more delicious, effi cient and effective. SPAPLIANCE was born to give you the edge
Main products and services Rebranded as SpaFinder™ Wellness in 2012, the company is dedicated to providing the informa- tion, experiences and inspiration to help people fi nd their path to wellness. It connects millions of consumers, marketers and travel agents to a curated network of spas and yoga, pilates and fi tness studios worldwide. The company brings its 25 years of experience to partners ensuring that they reach their target audience through- out the year – and helps consumers fi nd and book their ideal spa or wellness experiences. SpaFinder Wellness is also the industry’s
over your competition, making your treat- ments more fabulous and giving you the time to concentrate on delivering the perfect cli- ent experience. SPAPLIANCE uses high-tech, high-performance and sophisticated design
Additional services SpaFinder Wellness’ popular newsletter and blog provide weekly news to an extensive
www.spahandbook.com
largest seller of spa, wellness and beauty gift cards and vouchers, bringing clients to a global network of thousands of spas, salons, fi tness studios and wellness practitioners. The cards are marketed at over 70,000 retail outlets, as well as SpaFinder Wellness websites. Corpo- rate gifting partners include American Express, Nokia, Bali Intimates, Macy’s and more.
Email:
info@spapliance.com info@janescrivner.com Facebook:
www.facebook.com/SpaFinder spapl ance m
www.janescrivner.com
Email: info@spafi
nder.com Twitter: @SpaFinder
subscriber list, and stories are cross pro- product range, SPAPLIANCE will make them feel better and work harder leading to higher profi tability and greater success.
Our fi rst SPAPLIANCE appliance is company’s social commerce division – offers customised spa, wellness travel and product deals to spa and wellness enthusiasts. with warm ORB technology! The ORB is a portable, continuous heat chamber for warm- ing skincare products. Facial oils, balms, skin serums, paraffi n waxes and all naturally based skincare products feel amazing once warmed up. The ORB heats products accurately and safely, maintaining the temperature continually for up to one hour.
appliances. Whatever your current brand or moted on social media platforms. Each year SpaFinder Wellness presents Wellness Week™, an initiative to help people worldwide take charge of their health. SpaRahRah!™ – the ORB. The ORB can be used with many avail- able spa and salon brands, so there is no need to change your range, but simply upgrade it
Unique selling points A global business operating on a personal level. Outstanding service, quality products and innovative treatment solutions all pro- vide amazing customer experiences.
Top clients Aromatherapy Associates’ fl agship Knights- bridge treatment rooms, UK; BSPA Brooklands, Hand and Foot Spa Chelsea, UK.
How many spas do you supply? SpaFinder Wellness partners with over 15,000 spas and yoga, pilates and fi tness studios.
Where in the world? Mainly in the UK, US, France, Italy, Poland, Hong Kong and Chile.
Top clients Leading Spas of the World; Canyon Ranch; Miraval; Champneys; Chiva Som; Ananda in the Himalayas; and Bliss Spas.
Unique selling points The SpaFinder Wellness visionary market- ing and digital media teams bring unequalled expertise to the company’s prestigious ros- ter of international clients.
SpaFinder.com is the top-ranking website providing spa and wellness information to consumers; the company offers the leading gift card/voucher programmes in the industry; and its annual Spa Trend Report, along with analysis from SpaFinder Research, helps forecast the glo- bal trends and ideas that will reshape spa and wellness throughout the year.
® Jane Scrivner, MD Pete Ellis, chairman & CEO
SpaFinder™ Wellness, Inc. 257 Park Avenue South, Floor 10, New York, NY 10010, US
Plans for 2012 We aim to develop existing distribution part- nerships and fi nd new distribution channels around the world, including emerging mar- kets in Germany, Scandinavia and Brazil. We will also be expanding our staff numbers in the UK in order to deliver an even better serv- ice for our distribution network. New products will include a personal
version of the ORB for home use. 2012 trade shows
Where in the world? The SpaFinder Wellness partner network and company’s gift cards and voucher pro- gramme are available around the globe. Through SpaFinder Europe and SpaFinder Japan, consumers can purchase gift vouch- ers and fi nd localised information.
Beauty International and Cosmoprof.
Plans for 2012 The company’s rebranding is at the forefront of its plans for 2012. It will be announcing new marketing initiatives and technical innova- tions, plus expanding its gift card programmes into the wellness and fi tness markets.
Who’s who? Jane Scrivner, MD; Kevin McWilliams, com- mercial and technical director; Nicky Wootton, sales and marketing manager.
What the clients say “We are using The ORB with our Aroma Radi- ance Lift treatments, and Jane and Nicky are a delight to work with, truly inspiring and fl ex- ible. I would recommend Sparcana.” Louise Riby, head of sales, Aromatherapy Associates “The ORB achieves everything we need! It will be just as useful to a mobile therapist as it will be to a fi ve-star destination spa.” Claire LeBrun, national beauty manager, Aston & Fincher
What the clients say
“SpaFinder is a highly sophisticated mar- keting tool.” Peter Jensen, marketing director, Rancho La Puerta “We received all new guests from your efforts… so we have an opportunity to create many new Golden Door fans who will likely return in the future!” Rachel Caldwell, general manager, The Golden Door
spa business handbook 2012 173 175
Who’s who? Pete Ellis, chairman/CEO; Susie Ellis, presi- dent; Steve Kane, chief revenue offi cer; Sallie Fraenkel, EVP, corporate development and industry relations; Erik Herz, SVP/publisher; Kevin Turnbull, CEO, SpaFinder Europe.
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