MOVERS & SHAKERS ADRIAN EGGER The private, domestic
market presents a growth
opportunity to our industry – there’s more and more demand for spas in private houses
How are consumers’ needs changing? I think that the biggest change in con- sumer needs is be the unwillingness to book treatments in advance. I’m not talk- ing about beauty or cosmetic treatments, but rather those treatments aimed at relaxing and de-stressing clients. Operators will need to become more
fl exible with their offerings as well as their scheduling of therapists and room usage. In addition, they must think about how they can run a successful business based on this growing trend of customers booking treatments at the last minute.
What are the opportunities for growth in the industry? I think collaborating with the health- care sector will provide a boost in coming years. The private, domestic market is also a growth opportunity – there’s more and more demand for spas in private houses.
What’s the difference between a good spa and a great spa? A great spa has a soul, as the people there make you feel special. A spa can be well- designed, beautifully lit and have a good concept, but it’s the team delivering the treatments that’s essential. The staff need to be competent, passionate, dedicated and in tune with the service and what it takes
32 spa business handbook 2012
to create an unforgettable spa experience within a unique and relaxing oasis.
What’s your favourite spa treatment? I love to have a couple’s treatment with my wife in a VIP suite. Besides that, my favourite spa treatment is a classic mas- sage – it’s simple but relaxing after a hard day at work or a long fl ight.
Do you feel as if your life is on track? I’m very happy with my life. I have a great job at KLAFS, offering me lots of possi- bilities to continue growing. I also have a great team. I have a wonderful family and my wife is a perfect mum for our little girl. Yes, I think that my life is on track and I’m very thankful for that.
How would you describe yourself? I’d describe myself as being very honest,
The bespoke Japanese-style sunaburos, with relaxing, warm-heated pebbles, at the Dolder Grand in Zurich are an example of KLAFS’ unique approach
and with a good feel for people. My crit- ics would probably say that I’m a person who knows what he wants and isn’t afraid to act on that.
What’s the best piece of advice you’ve ever been given? My father once said “be patient and never forget where you came from”.
What advice would you give to someone coming into the spa industry? Listen and feel. Spa is a very sensitive business and it is important to read and understand people’s desires. ●
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