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MOVERS & SHAKERS


I'm a capitalist in my pocket and a socialist in my heart – I'm more interested in socio-economic development than making money, but of course, making money is a requirement of business


The recent successful opening of Ban-


yan Tree Spa in Singapore, located on level 55 of Marina Bay Sands [the integrated resort], marked another key milestone in our history. After spending the last 17 years establishing resorts and spas worldwide, we brought the best of the Banyan Tree Spa experience to our home ground. Fea- turing the concept of an oasis in the sky, the spa is holistically themed around the tree of life design with a sophisticated inte- rior and décor, where our therapists offer treatments that are signature to the Ban- yan Tree Spa experience. I’m confi dent that our presence will heighten the standards of spa services in Singapore, and exceed our guests’ expectations.


What’s your aim for the year ahead? On our expansion plans, there will be more hotels and resorts, integrated resorts, as well as property development projects where appropriate. For the spa business unit, we currently


own and manage close to 70 spas in around 30 countries under the Banyan Tree Spa, Angsana Spa and Elements Spa By Banyan Tree brands. We are looking at expanding to over 100 spas in the next few years. Continual expansion will be across the


world stage with our foray into the Chi- nese market with its fast-tracked growth and high demand. Other new markets for the company will include Vietnam, the Indian Ocean region and India. In addition, our exposure in Europe and the Americas will continue to grow as we


40 spa business handbook 2012


explore opportunities in locations in the regions such as Portugal and Greece and Brazil and the Caribbean. In 2012, we’ll open three sites Shanghai


as well as Angsana Spa Tengchong – a hot spring spa innovation in China. We’ll also reveal Laguna Lang Co – Vietnam’s fi rst integrated destination resort that we’ve developed and will manage (see p8). The 288-hectare (712-acre) location on China Beach will feature eight international hotels (2,000 guestrooms in total) includ- ing a Banyan Tree and Angsana property with 10-treatment room spas.


What spa trends do you see emerging? There is a rising trend among men to visit spas and unwind with massage treatments and body scrubs. Also guests are going back to the basics.


They are focusing on the skilled touch and techniques which comes with the treatments performed by the therapists and prefer the use of natural ingredients which harness botanical power to nourish the body for greater wellbeing.


What are the growth opportunities? In the past, spas were commonly an extended facility of hotels and the clien- tele of spas were mainly in-house guests. Current travel trends reveal a convergence of health, travel and hospitality. The spa industry is emerging to fulfi l these needs by embracing wellness and focusing on experiences. Discerning guests are increas- ingly visiting spas for holistic wellness and


The relaxing and invigorating Tropical Rainmist experience with a Vichy shower and body scrub is Kwon Ping’s favourite treatment


pampering on top of basic relaxation and in seek of unique destinations for a sense of place. Visiting spas has become a pop- ular activity for many in their quest for a healthy and balanced lifestyle. Studies from lifestyle and business pub- lications point to the importance of having a premium spa facility, especially for high- end luxury properties and developments. Riding on the continual phenomenal growth and extensive publicity coverage highlighting the spa and wellness indus- try, we expect the spa to be an important factor for an overall hotel/resort experi-


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