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News in brief Hotels


MARTIN BURGE APPOINTED CULINARY DIRECTOR OF FARNCOMBE ESTATE


Europe to ensure it made a reasonable estimate of likely response to promotions. Customers on Park Plaza Hotels


Europe’s database received a newsletter on 20 October 2016, offering a Black Friday deal of a room rate of £119 for all of its hotels in the capital between 18 November 2016 and 15 April 2017. Two complainants, who were


Martin Burge


Martin Burge, former two-Michelin- starred executive chef at Whatley Manor, has been appointed culinary director of the Farncombe Estate of three hotels. In his new role, starting on


2 May, he will be responsible for the development and innovation of the estate’s culinary offering across the eight-bedroom Foxhill Manor, the 38-bedroom, four-red-AA-star Dormy House hotel & spa, and the 67-bedroom, three-silver-AA-star Fish hotel. The 400-acre estate also features five shepherd huts. The culinary director position is a new role for the business. Burge left Whatley Manor, near Malmesbury, Wiltshire, in November, after nearly 14 years as executive chef. He was replaced by Niall Keating. Burge won the first Michelin star


for the hotel in 2005, achieving a second star four years later. The hotel’s Dining Room also achieved four AA rosettes and a score of eight out of 10 in The Good Food Guide during his tenure.


PARK PLAZA BLACK FRIDAY ADVERT WAS ‘MISLEADING’ An email newsletter from Park Plaza Hotels offering Black Friday deals on London hotel rooms has been ruled misleading by the Advertising Standards Authority (ASA). The ad was also found to have


breached the ASA’s rules on the availability of the offer within its guidelines on promotional marketing. It has been ruled that the


advertisement must not appear again in the form complained about, and ASA told Park Plaza Hotels


8 | The Caterer | 28 April 2017 Park Plaza Westminster Bridge


Online reviews platform TripAdvisor has revealed that Aqua Shard in London is the UK’s most reviewed restaurant, and Park Plaza Westminster Bridge is the most reviewed hotel. TripAdvisor also announced that it now has more than 500 million reviews and opinions on its website and that it receives 290 pieces of user-generated content every minute of every day.


unable to find any rooms available for £119, challenged whether the advert was misleading and could be substantiated. Park Plaza believed it had made sufficient room availability for the promotion, but that the uptake had significantly outperformed other campaigns. It said the promotion generated nearly 1,000 room- nights, compared with only 30 room-nights for a similar promotion. A spokesperson from PPHE Hotel


Group, which owns the Park Plaza brand, said it was “disappointed” by the ruling. It stood by the fact that “the promotion’s advertised rates were bookable subject to availability and is investigating whether promotional terms and conditions need to be amended to ensure an increased level of clarity at all times.”


TRIPADVISOR REVEALS UK’S MOST REVIEWED HOTEL AND RESTAURANT


Aqua Shard, which sits within the 95-storey Shard building in Southwark, has received more than 11,000 reviews and is 737th out of 17,953 restaurants in the capital. Park Plaza Westminster Bridge


has received more than 15,000 reviews and is 192nd out of 1,087 hotels in London.


FIRE AT NEW IBIS STYLES HOTEL IN EALING The roof and plant room of the 120-bedroom Ibis Styles hotel, currently under construction in


Ealing, west London, was badly damaged in a fire last week. Seventy firefighters fought the


blaze, which is believed to have been accidental and due to the unsafe disposal of smoking materials. No-one was injured. The hotel, which is to be leased and managed by AccorHotels, was due to open in June.


SUSPECTED ARSON AT TORQUAY HOTEL Police have launched an investigation following a suspicious


LANGDALE CHASE BOUGHT BY DANIEL THWAITES Pub and hotel firm Daniel Thwaites has acquired the Langdale Chase hotel on Lake Windermere for an undisclosed sum. The Grade II-listed,


29-bedroom country house hotel was originally built in 1895 and has been run as a hotel since 1930. It has an eight-bedroom lake house, a three-bedroom gatehouse, a boat house and two jetties, and a recently added £1m, 24-bedroom staff building. The hotel won The Caterer’s


View with a Room competition in 2004 for the “spectacular” aspect enjoyed from every room of the property. Managing director Thomas


Noblett, believed to have been the first British hotelier to have swum the English Channel, and his fellow directors decided to sell the property and retire after 25 years of running the business. The acquisition takes Daniel Thwaites’s portfolio of hotels and inns to 21.


www.thecaterer.com


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