EDITOR’S COMMENT upfront
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A NEW BROOM
It’s the beginning of the year, so let’s make some collective resolutions that will enhance the standing of parking professionals, says Sarah Juggins
y February, most New Year’s resolutions have been broken for nearly a month, but occasionally people make a change to their lifestyles and find that they like the results. That’s why I think there is scope for a few industry-wide resolutions to be made. The results may be popular and the impact may be great. Never one to set small targets, I thought I would offer all those involved in parking five resolutions for 2013, and see if: a) the parking professionals rise to the challenge; and b) the ensuing changes make any difference to the wider population. 1. Try to ensure that all car parks attain Park Mark standards. This will mean that car parks are clean, safe and secure places for the motoring public to leave their vehicles. It will also mean that customers can see they are paying for a service and will not resent charges. 2. Give all employees, whatever their status, the chance to undertake professional development this year, whether this is a one- day course; attending a seminar; attaining a qualification; or even working with a mentor. Your workforce will be more motivated and
B
www.britishparking.co.uk
You are doing an
essential job in keeping the roads moving
will enhance their skill levels. 3. Learn from those who are doing exceptionally well. You might feel that you are already running the smoothest operation, but there is always room for improvement and innovation. And it is not just those within the parking profession who might have a smarter way of operating – be prepared to use best practice or good ideas from other industries. 4. See the public as a friend, not a foe. Whether you are introducing new charges, opening a new car park, bringing in civil enforcement, giving someone a ticket or collecting a debt, there is
a nice way of doing things or a nasty way. As someone who often gets parking tickets, having a dialogue with the back office staff or the actual ticketing officer is less unpleasant for both parties if there is civility on both sides. Explaining how to avoid tickets in the future or outlining the appeals system may make the recipient feel a little better. 5. Be proud of your profession. You are doing an essential job in keeping the roads moving, making the streets safe, enhancing the environment and even improving the state of the economy.
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Simplicity FEBRUARY 2013 7
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