Out and About
to the High Street
When catalogue brand Simply Be made their move to the high street, they chose W&C0’s LED Fabric Face light box systems to complete their store layout..
Simply Be is a catalogue brand that specialises in larger size womenswear. The team wanted to bring their plus‐size fashion range to the high street, and opened two brand new stores in Liverpool and Bury, with an aim of giving customers the ultimate shopping experience. Simply Be knew they wanted large format light boxes, and when they saw W&Co’s LED Fabric Face light box system they knew that this would be the perfect solution. Utilising the Frameless Fabric Face LED light boxes in both 40mm and 100mm depths, the store was designed to have a range of light boxes installed, from the entrance all the way through to the state of the art changing rooms at the back. The Fabric Face system is a versatile choice, as the same profile can be used in a variety of locations and sizes without compromising the look or functionality of the display. A large majority of the 40mm
42
deep LED light boxes, the ‘Fabric Face 40’ were manufactured at 2.7m high x 750mm wide, and mounted to a sliding rail system that revealed shelving for extra stock of clothing behind.
The 100mm deep ‘Fabric Face 100’ light box was reserved for even bigger light boxes with the largest being 2043mm x 1865mm installed at the end of the cash desk. These units can be fully recessed, allowing them to be used not only flush and surface mounted, but also within a custom built desk.
The versatility of the Fabric Face system continues in that when the store comes to change artwork, this can be printed onto the special backlit material and posted to the store for staff to fit themselves within minutes, without having to rely on specialist shop‐fitters. Over the coming years this will make a big saving compared to replacing graphics over the coming
years. The energy efficient LED’s will also make a big saving on the stores electricity costs, which will be up to 80% less than if they had installed fluorescent tube illuminated displays.
In addition to the graphic light boxes, W&Co were also given the opportunity to supply some more architectural feature lighting in the form of LED Illuminated Ceiling Discs, which were hung from the ceiling in the Bury store. The team custom built the 2300mm diameter ceiling discs using the same principal of the Fabric Face graphic light boxes, but leaving the tensioned fabric unprinted and plain white.
Contact
W&Co T: +44(0)8456 25 35 45 www.w‐
co.co.uk
www.a1retailmagazine.com
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