Out and About
Farah Vintage is a brand that has been around since the 1920’s, and has gained a cult following in recent years. Barber Design has been helping to create retail spaces across Europe for the brand.
2011 saw the store concept arrive at two
Following a successful creative pitch, Barber Design has developed the new Farah Vintage concession concept for House of Fraser and implemented the design into trial sites within the UK before heading to France this year. Some of the Barber team still recall when, 30
years ago, Farah was a label of choice for the hyper fashion savvy. Since that heyday the label has retained a cult status, and 2008 saw a clever rebranding for Farah Vintage. Barber are excited to play a part in taking this heritage brand to a new generation of men who demand distinctive and wellcut clothes through which to build their own style. Barber can appreciate how Farah Vintage
has struck a chord in today’s market by combining trendled items with more classic pieces. There’s the familiar, sharply tailored slim cut, but now utilising more contemporary colours and materials. The concept that Barber created for the high street stores and concessions had to be in keeping with the Farah Vintage brand and ensure that Farah’s specific merchandising requirements were met. Farah were delighted with the initial result,
and asked that the concept design be developed to meet sitespecific requirements, manufacturing detail and production to launch the brand onto the high street.
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branches of House of Fraser, with Barber overseeing each aspect right up until handover. It rapidly proved a success, leading a member of the Farah team to assert that “the new look and feel complements the product really well and gives a nod to the vintage aspect of the brand by using traditional materials and finishes, but updated in a contemporary, slick way. We are very pleased with the results and sales figures, as are House of Fraser.” In early 2012 the Farah Vintage concession
concept journeyed over the Channel to Citadium – four floors of the hottest and most credible brands in the heart of Paris. The French capital enforces its own regulations, but Barber ensured that the Citadium concession was designed and manufactured in full compliance. Now established for many as a musthave
label, each group within Farah Vintage will continue to interpret the brand within their own style. Barber Design are helping create retail spaces that serve Farah’s rich heritage, style and energy, inspiring men everywhere to rediscover the distinct look of Farah Vintage for themselves.
Contact:
Barber Design T: +44 (0) 207 731 2001
www.barberdesign.co.uk
www.a1retailmagazine.com
Moving
Forward, Looking Back
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