Out and About
BAF Graphics helps Selfridges Ltd to create windows that stand out for the store’s Diamond Jubilee celebration campaign.
Selfridges Ltd, the stylish London department store, called on BAF Graphics’ for their technical expertise to effectively depict the store’s ‘Big British Bang’ campaign in honour of the Queen’s Diamond Jubilee.
Continuing throughout the summer Selfridges will be hosting a creative homage to the Queen’s Diamond Jubilee. They are celebrating this iconic moment for Britain through a ‘Big British Bang’ concept led campaign, which involves a wide range of events. Together with initiatives such as The Big British Shop, which will be offering exclusives from some of Britain’s top brands, and the British style‐focused Britannica exhibition, Selfridges wanted its world‐famous windows to be appropriately dressed as the first point that visitors would begin their quirky Diamond Jubilee experience.
Selfridges aim was to create outstanding visual graphics with impressive quality and creativity. To achieve this, the iconic department store appealed once again to its trusted display graphic partner, BAF Graphics. The experienced team at BAF was
challenged with delivering photographic quality prints produced on high performance substrates to effectively convey the theme of Selfridges’ witty campaign. Each window portrays a typically British scene, but re‐invented with an amusing twist. From a re‐imagined changing‐of‐the‐guards scene to a big builder’s tea party, Selfridges Diamond Jubilee windows are an entertaining celebration of Great Britain.
BAF Graphics built anticipation with huge printed teaser window wraps produced on blockout vinyl, which revealed stunning 3D graphics in the displays behind, complemented by multiple in‐store graphic promotions. The project involved the use of its Oce’ Arizona equipment to print directly onto MDF and foamboard on large‐scale cut‐outs. Digital technology was combined with hand painting in the raw edges to achieve 3D effects.
“'BAF Graphics helped us to make the ‘Big British Bang’ windows one of the most popular schemes we've ever done. The installation went really smoothly and we are delighted with the quality of the prints,” comments Abi Shapiro, Production Manager at Selfridges Ltd.
Contact BAF Graphics T: +44 (0)844 8759632
www.baf.co.uk
Window Wonders
40
www.a1retailmagazine.com
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