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Security


Stacey Europe has developed ideal solutions for displaying expensive gadgets without fear of losing any stock.


only focus for retailers, and internal issues can cause a leak in profits, as Guy Yehiav, CEO of Profitect explains; “Profits can leak as a result of internal or external shrink and can include malicious and non‐malicious behaviours in addition to organised retail crime. Additionally, securing your business and identifying leaks in real‐time, using advanced systems will create a ‘big brother’ awareness and will prevent future malicious known shrink, waste and damage reduction.” What Yehiav is suggesting is that employees who know that they are being watched are far more likely to consider their behaviour and therefore act accordingly. Profitect can help retailers by


providing visibility in all aspects of the business. Using pattern seeking and


pattern matching algorithms to seek out anomalous data allows


retailers to identify


when there are irregularities, and where in the organisation they are, so that any suspicious behaviour can be looked into. “The key to margin expansion is to identify trends and correct the underlying behaviours,” concludes Yehiav. “Patterns tell the story of what’s occurring within the retail enterprise. Retailers are then able to pinpoint the root causes of the irregularities, and receive actionable tasks, which eliminates profit leakage and lost revenue opportunities across the retail organisation.”


Being able to display products so that 20 www.a1retailmagazine.com


“Patterns tell the story of what’s occurring within the retail enterprise. Retailers are then able to pinpoint the root causes of the irregularities, and receive actionable tasks, which eliminates profit leakage and lost revenue opportunities across the retail organisation” ‐ Guy Yehiav, CEO of Profitect


customers can see and test products is a great benefit that stores have over online retailers, but having products out on display can be a risk. In order to display these products without the risk of theft, a suitable method of display security can put retailers minds at rest. Stacey Europe, one of the leading names in merchandise display security, has developed the i3 Livelink alarm, which powers the handsets, and if an attempt to steal the item is made (either by removing the sensor, the charge lead or cutting a cable) an alarm sounds to alert staff of the attempted theft. Accompanying the security of the alarm, Stacey have developed an adjustable display system so that the products can be picked up and played with by customers as they are testing them out. The Gripper and Micro Gripper provide mechanical security for Tablet and Smartphone devices and can be


adjusted to accommodate the vast majority of devices currently on the market. The Gripper and Micro Gripper are designed to be as unobtrusive as possible, lightweight and also allow access to the device’s key features, enabling customers to fully experience the product in store. Securing a retail business from external and internal threats is extremely important. Profit margins can be tight enough without absorbing unnecessary losses, so researching and investing in the right security measures is essential.


Contacts


Oncam Global T: +44 (0)20 7371 6640 www.oncamglobal.com


Axis Communications T: +44 (0)1923 211 417 www.axis.com


Profitect T: +1 781 290 0009 www.profitect.com


Stacey Europe T: +44 (0)1270 251254 www.stacey-europe.com


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