Grandeye’s leading 360° imaging capabilities to provide comprehensive total solutions.
The cornerstone of the Oncam security solution is a unique process that enables video surveillance, acquisition, tracking and interrogation of 'suspicious' behaviour, enabling the verification of a potential threat. ClickIt’s Smart Analytics feature People Counting, Dwell Analysis, Smart Alerts and Smart Refund, providing retail operators with the platform to analyse key
management and commercial/ marketing
performance data. Firas Bashee, CEO of Oncam Global Group, explains; “The Oncam ClickIt partnership can help devise the right loss prevention strategy that will not only provide the latest in 360‐degree surveillance technology to retrospectively track your losses but can increase a retailer’s
profitability and bottom line by acquiring valuable in‐store customer behaviour data that can provide the necessary intelligence to optimise sales and marketing efforts.” Investing in a state‐of‐the‐art surveillance system can provide more benefits for retailers than ever before, as video analytics can be used to understand shopper habits and improve store layouts accordingly. “In today’s ultra competitive retail environment, video analytics can provide retailers with smart response notification systems to enhance loss prevention techniques and generate visual business intelligence data to increase sales and improve customer experience,” explains Atul Rajput, Business Development Manager for Retail at Axis Communications. Video analytics can be used to count visitors, assess dwell time and identify popular areas in the store. This information is valuable for the retailer, who can then double up security whilst gaining a better understanding of customer behaviour. Unfortunately, external threats are not the
www.a1retailmagazine.com
Left: Oncam Global’s collaboration with ClickIt for the Grandeye 360 degree imaging technology provides the retailer with even more opportunities for learning from surveillance.
Right: Similarly, Axis Communications can help retailers to create visual business intelligence based on surveillance, thus allowing retailers to better understand the habits of their customers.
19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68