From the Desk of Your CEO
Proudly Introducing Our New Logo
It is with great pleasure and excitement that I present our new logo and identity. As you have read in more detail on the previous pages, our new logo was born out of much research and thought about where we are as a Cooperative, as well as where we are going. It was through those long discussions that we came to the conclusion that we have grown to become more than simply an electric company. We believe ourselves to be in the quality of life business.
Our current logo has served us extremely well and we will forever cherish its place in our history. Our core business is and will always be electricity. That’s our priority.
However, when we think about all of the advancements we’ve made, it became clear to us that we needed a new identity. We needed something uniquely identifiable to us, which represents the essence of what we do - connect with you, our members.
This new logo offers several key benefits for the image of our Cooperative: It’s a logo that is unique to us. No one else will share our identity. It embraces our roots while looking toward the future. It offers a strong reminder of our community - Ozarks.
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In short, I believe that this logo is something that answers all of the pressing questions a logo should address.
I would like to reiterate, however, that this is merely a visual symbol of our ongoing commitment and purpose - to power communities and empower members to improve the quality of their lives. That has not changed, nor will it ever.
I sincerely believe that it’s in our best interest to have a logo and identity that honors the past and embraces the future, and I hope that you will all share in our excitement at this next chapter in our long and storied history.
Mitchell Johnson President/CEO
-- I always welcome the feedback of our members at
ceo@ozarksecc.com.
© 2016 Ozarks Electric Cooperative. All Rights Reserved.
800.521.6144 •
www.ozarksecc.com
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