NEWS
and a full range of luggage from its DUAL sub-brand. For the carp sector, Wychwood is debuting a new lightweight bivvy and brolly duo, new luggage, bedchairs & chairs, plus a small form factor reel to add to its existing Riot range. Rogue will cater for the entry level carp sector with new luggage and Concept GT, the baby brother to MAP, will be showcasing new rods and luggage for match/coarse anglers.
brands are when presented in a shop environment,” says marketing manager Pat MacInnes. “We’re keen to impress on retailers that aside from major hardware items, many of our brands can play an important role in driving sales because they are easy to merchandise and offer great margins across numerous sectors.” As with all trade events,
there are strong sales options for retailers to benefi t from and Leeda is
We’re keen to impress on retailers that aside from major hardware items, many of our brands can play an important role in driving sales because they are easy to merchandise and offer great margins across numerous sectors.
Wychwood’s game fi shing division is launching a new premium-level, aluminium fl y reel called the RS2, which will accompany rods of the same name that are aimed at the high-end Stillwater market. Plus, there will be the PDR rods and reels, fl y gear that is targeted at the burgeoning predator fl y market. It’s yet to be confi rmed
what’s coming from third- party brands such as Mustad and Petzl but T&G is assured that there will be several new products and full lighting demonstrations in a purpose-built ‘darkroom’. Last year saw the inclusion of a ‘concept store’, something that’s returning for 2020; “This area will be an opportunity for visitors to see just how comprehensive our
www.tandgmagazine.com
keen to stress that visitors will benefi t from exclusive show-only offers and priority access to new products, a huge incentive that could bring major savings. “We are always buoyed by the positive reception to the show and with it looking like over 90 per cent stock availability on all new products, anyone who does visit can really get the jump on stocking in products that we’ll be working hard to offer maximum marketing awareness of,” says Pat. Registration for the event is via
www.icetackle.co.uk, where retailers can create an account that also allows them to organise accommodation options and benefi t from free evening entertainment on each night of the event.
No
08 Outdoor Knife
• Shackle key: 4mm to 10mm • Part serrated blade for rope cutting • Virobloc safety locking ring • Highly resistant to humidity and extreme temperatures
• 110 db pea-less survival whistle
www.whitbyandco.co.uk/tg19n
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