NEWS 1


“The brand is delivering the highest quality possible in each and every product available,” says Jonathon. “The service level is premium and the list of dealers is – in contrast to most other brands – short. Why? Because PB Products wants to do the business with only 20 out of 100 potential dealers. All dealers need their own space to create profi table business. In the Benelux the brand is one of the best selling in the market. Can we achieve that in the UK? I think we can.” The PB brand refuses to stand


still. It’s been around for 25 years and continues to drive forwards. “We have a simple philosophy,” says Jonathon. “We support the shops that support us.


2


In a world where the independent dealer is under a lot of pressure, we’re moving heaven and earth to help them. And they appreciate that. They really do.


“We drive our products and the brand forwards via social media, on the page advertising, video and via open days at shops. We ensure that the dealer maximizes his or her profi t and we fully support the independent dealer. “And on top of all this we offer exclusivity by not fl ooding the market with product. We must be mad!” The new PB Product cata logue is now available – contact PB Products for a copy now!


PB PRODUCTS T 07341 847566 E jonathon@pbproductsuk.co.uk W www.pbproductsuk.co.uk


1


PB’s point of sale is impressive.


2


The new Bungee Rod Lock is selling well - it’s available in three sizes too.


42 | Tackle & Guns | January 2020 www.tandgmagazine.com


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