NEWS
Will you set yourself a new PB in 2020?
PB Products - probably the best kept secret in terminal tackle! It’s almost two years since Jonathon Greenall took over the distribution in the UK. We caught up with him to find out how it was going...
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PB Products Jelly Wire - is well
known by some of the best anglers in the country.
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The tungsten range of products sells well.
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Ghost Dragonfly is a 100% fluoro mainline.
40 | Tackle & Guns | January 2020 3
It’s strange isn’t it,” says PB Products boss Jonathon Greenall. “Dealers tell me PB Products isn’t a real brand. Yet in the next breath they tell me that such and such, who it always appears is ‘sponsored by someone else’, uses some of our product.” Jonathon always smiles when he hears that. The dealer doesn’t realise it at the time, but he’s already admitted PB is a brand – and a good one at that! The dealer knows the brand. He knows the company. And he knows the product is credible enough that the ‘star’ has told people he’s using it. Job done! PB Products is distributed in the UK by Dutch Tackle Company, which is also co-owned by Jonathon. The PB Products brand has more than doubled its turnover in 2019 and looks set to do the same in 2020. “It’s been a great year for us,” explains Jonathon. “We’re well on the way to establishing PB Products as a strong must-stock brand. Dealers are wising up to the fact that their margins are being eroded and that’s where PB Products comes into its own. In a world where the independent dealer is under a lot of pressure, we’re moving heaven and earth to help them. And they appreciate that. They really do.” Jonathon is keen to point out the
difference in the PB Product model to that of the more mainstream brands. “What makes the company unique is the philosophy it has been built on. “The big brands are selling to shops on every corner of the street, but our philosophy is very different.
Dutch Tackle is successful because it understands the 80/20 rule. “We aren’t looking to saturate the market with four or five hundred dealers – we would rather deal just with 100 or so great dealers.
The dealer
doesn’t realise it at the time, but he’s already admitted it’s a brand. He knows the product. He knows the company. And he knows the product is credible enough that the ‘star’ has told people he’s using it. Job done!
We choose only the best shops to work with. It means that we work in partnership with the shop. Our relationship is strong.” PB Products offers dealers the highest quality product available – and with tried and products like Jelly-Wire, DownForce Tungsten, Ghost Dragonfly Fluoro, Armabraid and Stretch-Attack – items which have become ‘goto’ products for some of the best anglers in the UK, there’s certainly credibility.
www.tandgmagazine.com
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