EVENTS NEWS
Aquatech Amsterdam is on!
Aquatech Global Events announced that its flagship showwill be back LIVE in Amsterdam from2-5 November, revealing a strategic plan to get back to doing valuable, in-person meetings and business in away that keeps everyone safe.
RAI Amsterdamis carefully planning for different scenarios andwill be deploying a robust and comprehensive protocol to enable a safe and comfortable return to in-personmeetings. The top priority of Aquatech is to offer the bestwater opportunities in a safe environment and present the first international trade showon all aspects of water in 18months.
Optimistic and realistic
Editha Hoogenberg, Director Aquatech Amsterdamand her teamrecognize theremay still be challengeswith international travel from some countries this November: ‘Whilewe are optimistic about the return of a live show,we are also realistic about the hurdleswe need to overcome and are closely tracking the developments thatwill impact people’s ability andwillingness to return tomass gatherings. Aquatech has always been about bringing the industry together and somany people told us howmuch they havemissed live events, not just for the face-to-face conversations, but also those unexpected encounters.’
Research shows: ready to go
A survey conducted by Aquatech confirmed that water professionals are ready to come to Amsterdamandmeet each other in person this November. 87%intends to visit the show. As for the expected situation this November: 93% expects to be vaccinated, 88%expects travel restrictions to be lifted and 91%thinks there is budget to attend trade shows.
Blended: live and online
To ensure no-one is left out, organisers have blended live and online combining the best of bothworlds. Blending offers the possibility to
upscale or downscale live and online as theworld navigates the complexities of a global pandemic.
‘Education and connecting is great for online, on the other hand doing business, spontaneous encounters and building relationships, both existing and newis only possible in a face-to-face environment’, says Hoogenberg. ‘We believe live and online can interact seamlessly, each catering to different needs, eachwith its own goals. In otherwords, it is not our intention to organise an online trade show.We are all set to deliver a blended (in-person and digital) Aquatech Amsterdamfrom2-5 November. Our goal is a trade showwithmore than 800 exhibitors and over 20,000 visitors same level as the pre-last show.’
The online opportunity
Over the past year, the Aquatech teamand RAI as organiser learned howto bring value to the watermarketwith online opportunities, digital tools and RAI even built its own digital studios.
‘We have tested,mademistakes, learned and grown at top speed. Fortunately, Aquatech already had an online strategy in place since 2018 and last yearwe discovered and embraced many extra opportunities’ says Annette Bos, DirectorWater. ‘Nowwe are excited to combine both for Aquatech Amsterdamand enlarge the value for our partners and exhibitors: ONE event, TWO experiences.’
The blended version of Aquatech Amsterdamconsists of four parts:
Aquatech Amsterdamin the RAI in Amsterdam
Pre-show: Aquatech TV talkshows for edutainment and thewell-known Aquatech BreakOuts covering the speciality topics and highlights such as the announcement of the Innovation Award finalists. Starting in June.
Showprogramme: bringing take-aways of speakers and business opportunities for those unable to visit due to Covid-19 or
budgetary restraints, aswell as expanding an important upcoming target group inwater, the Young Professionals and students. In the first week of November.
Post-show: continuing the conversation online, extra footage fromAquatech Amsterdamand a chance to revisit and reconnectwith friends at the show. Continuing into 2022 including a full throwback programme and possibility to reconnect in January.
Special one-off floorplan
This 2021 editionwill feature a layout applicable only to this year’s edition: the floorplanwill be adjusted so that the complete event can take place in Halls 1-7. RAI Amsterdamis in high demand as venue location and to accommodate all requests, Aquatechwillmove to Halls 1-7 profiting fromthe refurbished and expanded Hall 5. This is in linewith the confirmed sign-up of exhibitors and accommodating 800+ exhibitors and over 20,000 visitors - same level as the 2017 show.
‘We do anticipate a drop off in some intercontinental travel. However,we believe therewill be a strong attendance fromAquatechs core European audience and international attendeeswith European presence – eager to participate the first international – all-round- water trade showin over 1,5 years’, according to Hoogenberg.
Aquatech Innovation Forum
EdithaHoogenberg
After a successful launch in 2019, Aquatech Amsterdam kicks offwith the Aquatech Innovation Forumon the Monday before the trade show.With this year’s
Annette Bos 34 | June 2021 |
www.draintraderltd.com
theme, CelebratingWater’s Changemakers, the Forumwill unite changemakers to share their positive and honest stories in a unique, creative and free-flowing unconferenced atmosphere as started in 2019.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
