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THE BOOKSELLER BUYER’S GUIDE | PUBLISHERS’ AUTUMN TITLES


PROFESSIONAL & CAREERS


CAREER-CHANGERS RICHARD N BOLLES August, pb, £14.99, 9780399578205


Richard Bolles long-trusted guidance with up-to-the- minute information and


advice for todays job- hunters and career- changers.


THAMES & HUDSON BRANDING: THE


DEFINITIVE GUIDE TO THE STRATEGY AND DESIGN OF BRAND IDENTITIES IN FIVE AND A HALF STEPS MICHAEL JOHNSON September, hb, £29.95, 9780500518960


The ultimate step-by-step, visual guide to creating a successful brand.


THE ADVERTISING CONCEPT BOOK: THINK NOW, DESIGN LATER


PETE BARRY August, 3rd edn, hb, £22.50, 9780500518984 A classic resource for students and professionals working in advertising and graphic design.


APRESS


DEVELOPING METRICS: A HANDS-ON GUIDE AND WORKBOOK MARTIN KLUBECK December, pb, £26.5, 9781430265238


Organizational development and analytics expert Martin Klubeck helps business people tackle metrics projects with confidence. E


BEGINNING PYTHON: FROM NOVICE TO PROFESSIONAL MAGNUS LIE HETLAND November, 3rd edn, pb, £26.5, 9781484200292 Gain a fundamental understanding of Python’s syntax and features with the third edition of Beginning Python. E


PRO R LARRY PACE December, pb, £29.5, 9781484200926 Hands-on book showing how to use the R language, write and save R scripts. E


PRO ASP.NET CORE MVC ADAM FREEMAN October, 6th edn, pb, £35.5, 9781484203989 Now in its 6th edition, the best selling book on MVC is now updated. E


BEGINNING ANDROID GAMES MARIO ZECHNER December, 3rd edn, pb, £26.5, 9781484204733


Third edition for new Android release offers everything you need. E BEGINNING RUBY PETER COOPER October, 3rd edn, pb, £29.5, 9781484212790 Learn the principles behind object-oriented programming. E


www.thebookseller.com


MINECRAFT LEGO PROJECTS: MODELING MOBS AND MONSTERS WITH REAL WORLD REDSTONE JON LAZAR December, pb, £29.99, 9781484219003 Shows you how to go beyond the boxed sets to create larger custom models. E


INDUSTRY 4.0: THE INDUSTRIAL INTERNET OF THINGS ALASDAIR GILCHRIST October, pb, £19.99, 9781484220467


Explore the current state of the production, processing, and manufacturing industries. E


CYBERSECURITY LEXICON: 1 LUIS AYALA October, pb, £27.99, 9781484220672 Readers will be able to quickly find cybersecurity- physical attack concepts and get a simple explanation. E


CAMBRIDGE UNIVERSITY PRESS


BIG CRISIS DATA: SOCIAL MEDIA IN DISASTERS AND TIME-CRITICAL SITUATIONS CARLOS CASTILLO September, hb, £39.99, 9781107135765 Brings together computational methods from many disciplines for processing social media messages under time-critical constraints. E


INSTITUTE OF MATHEMATICAL STATISTICS MONOGRAPHS SERIES COMPUTER AGE STATISTICAL INFERENCE BRADLEY EFRON; TREVOR HASTIE


August, hb, £45.99, 9781107149892 Take an exhilarating journey through the modern revolution in statistics with two of the ringleaders. E


KOGAN PAGE


VIRTUAL LEADERSHIP: PRACTICAL STRATEGIES FOR GETTING THE BEST OUT OF VIRTUAL WORK AND VIRTUAL TEAMS PENNY PULLAN August, pb, £19.99, 9780749475963 This practical book will develop your virtual leadership approach and skills. E


TACTICAL SEO: THE THEORY AND PRACTICE OF SEARCH MARKETING LEE WILSON August, pb, £19.99, 9780749477998 Provides a deeper analysis of its real value for businesses and the underpinning concepts. E


UNDERSTANDING DIGITAL MARKETING: MARKETING STRATEGIES FOR ENGAGING THE DIGITAL GENERATION DAMIAN RYAN November, 4th edn, pb, £19.99, 9780749478438 Harness the power of digital media to achieve the utmost success in business. E


BRAND PROTECTION IN THE ONLINE WORLD: A COMPREHENSIVE GUIDE DAVID N BARNETT December, pb, £29.99, 9780749478698 Allows readers to gain a holistic, over-arching understanding of the importance of online brand protection. E


THE 4G MOBILE REVOLUTION: CREATION, INNOVATION AND TRANSFORMATION AT EE OLAF SWANTEE; STUART JACKSON August, pb, £19.99, 9780749479398 The ultimate guide to leading complex change initiatives. E


MAKER MEDIA


GETTING STARTED WITH RASPBERRY PI: AN INTRODUCTION TO THE FASTEST-SELLING COMPUTER IN THE WORLD SHAWN WALLACE; MATT RICHARDSON August, 3rd edn, pb, £14.50, 9781680452464 This hands-on guide will show you just how valuable this flexible platform can be. E


MIT PRESS


THE SCIENCE OF MANAGING OUR DIGITAL STUFF OFER BERGMAN; STEVE WHITTAKER December, hb, £22.95, 9780262035170 How new Personal Information Management systems can help us manage our data more efficiently. E


THE END OF OWNERSHIP: PERSONAL PROPERTY IN THE DIGITAL ECONOMY AARON PERZANOWSKI; JASON SCHULTZ November, hb, £22.95, 9780262035019 How notions of ownership have shifted in the digital marketplace. E


SOFTWARE DESIGN DECODED: 66 WAYS EXPERTS THINK


COMPUTERS & THE


INTERNET


MARIAN PETRE; ANDRE VAN DER HOEK; YEN QUACH ILLUS November, hb, £14.95, 9780262035187


Insights from expert software designers capture the principles for creating great software. E


NO STARCH PRESS


SCRATCH PROGRAMMING PLAYGROUND: LEARN TO PROGRAM BY MAKING COOL GAMES ALBERT SWEIGART August, pb, £17.99, 9781593277628


A project-packed introduction to coding games using Scratch, a fun, beginner- friendly programming language. E


CODING IPHONE APPS FOR KIDS: A PLAYFUL INTRODUCTION TO SWIFT GLORIA WINQUIST; MATT MCCARTHY October, pb, £24.95, 9781593277567 Colourful, kid-friendly introduction to programming and iOS app development using Swift, Apple’s iOS programming language. E


ARDUINO PLAYGROUND: GEEKY PROJECTS FOR THE CURIOUS MAKER WARREN ANDREWS September, pb, £21.50, 9781593277444


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