marie-louise coster writes
The registers work for everyone and are there for both the qualified therapist and the client alike, and this is the key - you can only register if you are a qualified therapist, you are insured and you have proof of this. This is a simple and effective way of sorting the ‘wheat from the chaff’, so to speak, because these uneducated, unqualified, uninsured therapists who are popping up everywhere, simply cannot register on any of them. This alone, I believe, to be reason enough to make registers compulsory.
The fact you must be qualified and insured highlights to the client those of us who are genuine and work to a high standard. For the therapist, the registers showcase their qualifications, skill and expertise, making them a valuable tool for marketing their business and themselves, but they also show future employers just who you are and what you can do.
continuing professional development
Some registers stipulate that you must engage in some form of CPD on a regular basis and either gain a certain number of CPD points annually or undertake a certain number of CPD courses. Any of you who have read some of my past articles will know how strongly I feel about therapists developing their skills and partaking in regular training; it simply is a must and I ask the question why would you not want to develop your skills and be the best that you can be, both for your client and yourself?
For many other industries that have active and successful registers, the register is the first port of call before even interviewing a prospective applicant in order to find out more about them and see their level of skill and qualification.
peace of mind
For the client, the registers give them peace of mind that the salon or therapist that they are going to visit is qualified, insured and is of a high level of education and expertise within their field. It allows the client to look at their area as a whole and see who is a specialist in what they are looking for or to see what standard their local therapists are, allowing them to make a more informed decision about who to visit and put their trust in.
To be honest, with all of these benefits for everyone it does make me wonder why we haven't seen the introduction of such registers sooner; it seems ridiculous.
As you research registers within our industry you will discover that there are many of them. Some are free as part of a membership, others incur a separate charge, but all are of value and you must choose the one that is right for you. I believe there is value in being registered on more than one because it increases your profile and highlights you to many clients and many audiences because not all clients are going to look at the same register.
It may also be the case that different registers are designed for different aspects of the industry i.e. Spa, Holistic etc. so I urge you to look at them all. Many registers will also have added benefits for those listed on them which may be useful or enticing but don't be swayed by a freebie if the actual register is not going to work to your benefit.
I hope one day that registration will be compulsory and non-standard salons and therapists become a thing of the past; that is only possible if we all get on board so it's up to all of us to make a change.
Marie-Louise Coster is a Beauty Therapist,
Trainer, and Business Consultant, with over 20 years’ experience in the industry.
t: 07881 533 530
w:
www.allaboutmi.net @allaboutmi1
76 GUILD NEWS
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