business2business
Men’s grooming brand partners with Summer
blockbuster The Bluebeards Revenge has been named as the official marketing partner for the new Warner Bros. film, Suicide Squad.
During the campaign, select products from across the brand’s range will bear promotional Suicide Squad stickers, with several adverts due to appear in high- profile men’s magazines over the coming months. The Bluebeards Revenge’s website and social media channels will also be co-branded during the campaign.
“Suicide Squad is a great fit for us, as it’s quite unconventional in that it centres around unlikely heroes. As a brand, we are also known for being out of the ordinary, with a tongue-in-cheek marketing campaign and an off-the-wall skull and crossbones logo, which is traditionally used as a sign of danger. We’re really excited to be a part of it all, and we can’t wait to see the film ourselves,” says Nick Gibbens, Marketing Manager for The Bluebeards Revenge.
Taxi!
Aesthetic device company, BTL Aesthetics UK, have taken their award-winning brand to the streets of the capital, launching branded London cabs in time for FACE 2016.
Creating a buzz in the lead up to one of the country’s most popular aesthetic exhibitions, the BTL Aesthetics UK black cabs sported the trademark white and blue design associated with the company, who provide non-invasive skin tightening and body contouring devices to clinics and salons across the country.
UK Director, Lee Boulderstone, believed the cabs were a sure-fire way to grab attendees’ attention as they arrived at FACE 2016. “BTL Aesthetics UK is going places, and the latest marketing drive ensures potential customers, as well as our loyal and valued existing customers, can see first-hand we know how to be ahead of the rest.”
Awards recognise the SPMU industry The first ever Micropigmentation UK Conference and Awards took place recently, held at the Nottingham Belfry Hotel.
Celebrating the very best of the permanent make-up industry, the Finishing Touches Group were presented with four winners awards scooping ‘Best Customer Service’, ‘Best Use of Social Media’, ‘Best Micropigmentation Machine’ for the Precision Plus and ‘Industry Innovation’ for their Nano Needle.
During the event, Finishing Touches Group’s Director, Dawn Forshaw, also lectured on 3D Medical Areola Tattooing whilst Trainer and Technician, Tarryn Vice, demonstrated the Nano Needle to attendees.
The Finishing Touches team, including Director Dawn Forshaw (far left), celebrate their award wins.
Other winners included Alison West of Mtec West Micropigmentation. As sole authorised UK distributor for the Li VELVET range, Alison was honoured with the award for ‘Best Micropigmentation Pigment Range’. Li VELVET pigments are triple concentrate, glycerine-based pigments and are suitable for both machine and microblading techniques.
News in ‘Six of the Best’
SKIN Vitality 2 has been named as one of the ‘Six of the Best’ supplements by Telegraphmagazine.
The feature by Beauty Director, Katy Young, titled ‘What’s all the fuss about: skin supplements’ included comments from Lorraine Perretta, The International Institute for Anti-Ageing’s Nutritional therapist and Brand Manager for Advanced Nutrition Programme. Lorraine provided expert opinion on the key vitamins to include in a beauty regime and what to look out for when buying skin supplements.
Young concluded that vitamins and minerals should be an essential and regular part of any beauty regime.
What can’t you live
without? Online hair and beauty retailer,
HairTrade.com, has compiled its guide to the most essential items, and discovered the must-have products women across the world can’t live without.
The top five products were: miracle moisturiser, firm fixing hairspray, make-up remover, flawless foundation and bright red lipstick.
Further beauty items which made the list included staple perfume, hair straighteners, powdered bronzer, all-black waterproof mascara, sheer pink lip gloss, statement nail varnish, and repair and rescue shampoo.
It’s a match! Beautymatch, the dedicated recruitment division set up by the International Institute for Anti-Ageing (iiaa) has reported an ongoing increase in demand for talent and has launched a new fully responsive website to facilitate the opportunity.
www.beautymatch.eu offers a range of new features including a fast, location-based search functionality, dedicated areas with essential recruitment information, easy CV upload service, testimonials and expert blog. Set up in 2011, Beautymatch specialises in supplying UK salons and Spas with fully trained and skills-screened beauty staff, from senior managers and therapists to front-of-house personnel.
Brief
32 GUILD NEWS
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