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Chamber Insight Focus on a member
Name: Denise Sheasby
Company: Eventmasters Limited
Job Title: Managing Director
What does your company do? Eventmasters provide VIP Corporate Hospitality Options at Major Sporting & Cultural Events across the UK.
How did it all start? Long story! My involvement started in 2007. However, the company has operated for over 30 years.
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What’s your greatest achievement so far? Securing an official licensed operators contract with the Rugby Football Union. We have worked with the RFU to facilitate hospitality packages at Twickenham for several years now.
What is the biggest risk you’ve ever taken – and did it work out? Investing heavily in hospitality facilities at both Cheltenham and Ascot Racecourses in 2009 when in the grip of the recession. Definitely yes, this allowed us to secure prime locations and would now represent over £1.5m turnover.
What keeps you awake at night? I sleep like a baby.
If you could turn the clock back, what would you do differently? On a personal level I would have accepted the invitation to audition for the Ballet Rambert, on a business level I would have opened offices in London sooner than we did.
What has surprised you most in your job? If you search long enough and hard enough how many opportunities are actually available.
What advice would you give to someone starting out? Work hard and have good ethics, old fashioned I know. There is no quick fix.
Which business do you most admire? It would have to be Google. It is the door to the world’s library, not to mention the fact that it brings us a lot of business.
What exciting projects is your business working on? We have established the Eventmasters eCommerce team as an independent business, Soar Enterprises Online Limited. It will be interesting to see how it will develop.
What made you join Greater Birmingham Chambers of Commerce and how are you making use of your membership? We felt that Eventmasters in particular needed to reconnect with the Birmingham and West Midlands region. We have a strong client base in the South East and feel there is a major growth opportunity in our own city. We feel that the Chamber will help with this process. We also have a number of other business interests which we are looking to promote, including Soar, Eventmasters Catering Services and the Silent Event Company. We hope to introduce a Silent Auction into the Chamber Annual Dinner and help raise money for the new president Paul Kehoe’s nominated charity.
T: 0121 233 6500 W:
www.eventmasters.co.uk
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