Sector Focus
Business Travel
Sponsored by: Chiltern Railways
Birmingham Airport: Big investment
Britain Runs on Rail launched
By Suzy Rigg Senior Communications Manager
The Rail Delivery Group’s (RDG) new communications campaign has been launched, with adverts appearing in stations, newspapers and digitally. It is the first time all train
operators and Network Rail have come together to tell the railway’s story. The ‘Britain Runs on Rail’ campaign has been developed by the RDG, which represents Network Rail and freight and train companies including Chiltern Railways. The campaign shines a
spotlight on the crucial role the railway plays in British life. The adverts give the general public an idea of how their money is being invested to help build a better railway. A key feature of the campaign is the new version of the ‘double arrow’ logo. The famous emblem, originally designed in 1965, is an iconic part of Britain's design landscape as the identifier for the National Rail network. Paul Plummer, Chief
Executive of the RDG, said: “The railway is an ever more vital public service, making a crucial contribution to national life. Billions are being spent building the railway the country needs and that passengers want and we must explain where that money is going and why it’s needed. “Our goal is to sustain
support from the public and private sectors for continued funding of rail. There are many challenges and tough choices that Government, the industry and the country face if we are going to deliver better services. Our campaign will help to encourage that debate.” Dave Penney, MD of Chiltern
Railways said: “We’re excited that Chiltern Railways is supporting this game- changing campaign. As we invest to improve passenger experience, it’s really important we continue to communicate these changes. We look forward to working with the RDG as the campaign rolls out.”
52 CHAMBERLINK November 2016
Airport investments include free drop-off car park
Birmingham Airport is set to invest £100m on improvements to its facilities and infrastructure - including hold-baggage screening, self-service check-in, surface access, additional car parking and air traffic control. The most significant programme is underway to
replace the hold baggage screening system with the latest advanced baggage x-ray sortation operation, which will more than double the hourly baggage processing capacity. Other major improvements include developing a new
‘drop-off’ car park, which will be free for 30 minutes and connected with a covered walkway to the terminal entrance. Existing car parks will also be upgraded and a brand new surface car park is planned. An ambitious programme to double the number of
self-service bag drop kiosks will be installed as well as digital check-in branding to improve operational efficiency and aid passengers. The ATC Surface Movement Radar will be upgraded to enable critical safety enhancements and operational capacity. Paul Kehoe, the airport’s chief executive, said: “We have seen enormous growth at Birmingham Airport
‘We are currently welcoming 11 million passengers a year through our terminal’
over the last few years and we are currently welcoming 11 million passengers a year through our terminal. “We’re therefore making this investment to enhance
operational efficiency and improve the passenger journey time for the summer 2017 season, when we’ll welcome 15 new routes with Jet2 and anticipate in excess of 12 million passengers over the next year. “Looking more long-term, Birmingham Airport is in a
unique position as in ten years’ time it will become the UK’s only HS2 connected airport. “We’re therefore working on our master plan to look
at options which maximise the benefits of HS2 for Birmingham, the wider region, airlines and passengers. “This will allow us to scope out how we can create a
truly integrated transport network that can take the pressure off the overheated London system and transform our facility from a 25 million potential passenger site to 60m plus in the future.”
Rewards programme takes off
Emirates, which operates daily flights from Birmingham to Dubai, has revamped its corporate loyalty programme to provide greater value and added features for customers. The new Emirates Business
Rewards programme has been simplified and made more competitive to allow for easier redemptions and upgrades even on last minute bookings. One of the biggest features in the newly improved
programme is the ability to use Business Rewards Points to book any commercially available seat at any time giving members cash-like convenience. Emirates
is the first and only airline in the region to offer such flexibility as part of its corporate loyalty programme – improving cost-effectiveness for business travel. Emirates Business Rewards will
satisfy customer needs and provide value-added benefits catered to organisations of any size,
charities and clubs. In addition to allowing redemptions for any seats,
there is also greater flexibility when it comes to earning and redeeming the Business Rewards Points. With less reliance on third party booking agents,
Emirates Business Rewards has also enhanced user- experience with easy-to-use customer dashboards.
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