Chamber Patrons Chamber Patrons Greater Birmingham Chambers’ leading supporters Happy landings: The charity skydivers
Staff dive into fundraising event
Staff from the Birmingham office of international law firm Pinsent Masons took part in a skydive to raise money for Cure Leukaemia, its official office charity. Pinsent Masons raised over
£4,000 for Cure Leukaemia, which will go towards its 2016 commitment to raise £40,000 for the charity, to fund a specialist research nurse. The skydive took place at Hinton
Airfield in Brackley. The intrepid seven skydivers
were Janice Perkins, Karen McGuigan, Louise Mansfield Christine Parker, Richard Spence, Chris Dove and Kiren Matharu. Head of the Birmingham office,
Greg Lowson said: “Those doing the skydive are much braver then me to jump out of plane at 13,000ft! “Well done to everyone who
took part. Every penny raised for the charity goes towards helping save lives and continuing progress towards finding a cure. “We have already organised a lot
of fundraising activity to reach the £40,000 target and fund a specialist research nurse for Cure Leukaemia for a year.”
A new survey asking Brummies what makes them proud to call Birmingham their home reveals Cadbury’s chocolate as the city’s greatest invention. Research from LBC – part of the Global Radio
group – shines a light on what residents love about the second city. More than a third (36 per cent) of people made Cadbury’s their top choice, ahead of the steam engine (19 per cent). In the YouGov poll for LBC, more than half (52 per
cent) of 18 to 24-year-olds chose Cadbury, which demonstrates an affection for the home-grown brand and an admiration for the entrepreneurial spirit that transcends generations. Supported by research from the University of Birmingham, the LBC poll also reveals what residents love most about living in the city.
‘The redevelopment clearly has worked. It’s one occasion where government money has been well spent’
The parks and open spaces are the most popular answer, with almost half (49 per cent) of people choosing them. Perhaps surprising to some non-residents, Birmingham has more open space than any other European city, with 571 parks covering 14 square miles. Forty-one per cent of people and almost half (49 per cent) of those in professional occupations say that Birmingham’s transport links are what they love about the city. Its central location, the redevelopment of New Street
Station, the ongoing success of Birmingham Airport and the removal of the infamous ‘concrete collar’ of the inner- city-ring-road mean that Birmingham is well connected and easy to navigate via road, tram, rail and air. Following the Brexit result in Birmingham which saw
the city split 50-50, 18 per cent of Birmingham residents feel that the general attitude of Brummies will
do the most to unite people, while 15 per cent choose the city’s internationally diverse culture. The younger age groups in particular championed diversity, making it the most popular answer for those under 40. Nearly one in five people said they don’t know what
will unite people post-Brexit, which indicates a clear opportunity for the combined authority to bring the city together in uncertain times and continue its growth. LBC breakfast presenter Nick Ferrari (pictured) said:
“I’ve been coming to Birmingham for more than three decades and what strikes me now is the incredible vitality you see in the city. “The redevelopment clearly has worked. It’s one
occasion where government money has been well spent, but the great spirit of being a Brummie is still here. It really is a remarkable city and totally lays claim to the nation’s second city.”
LBC is available across Birmingham on digital radio, at
lbc.co.uk and on the LBC app.
Amplify hails hotel partner Park Regis
The premium hospitality provider for the NEC Group, Amplify, has appointed Birmingham’s newest hotel, Park Regis, as its official partner. The collaboration between the
duo will see greater brand presence across marketing material and will give Amplify members 10 per cent discounted stays at the hotel, located in the heart of the city centre on Broad Street. Sally Walder, general manager of
Amplify, said: “We are delighted to welcome Park Regis to Amplify. We
22 CHAMBERLINK November 2016
are dedicated to giving our guests the most luxurious event experience possible, and this now extends beyond the event itself. “Park Regis has the same
aspirations as us when it comes to maintaining high levels of customer service and satisfaction, so they were the ideal partner for us. I look forward to the future opportunities this relationship will bring. “This sponsorship comes at a
great time of growth for the brand, located at the Barclaycard Arena and Genting Arena, having had
over £500,000 invested in its facilities in the last year alone.” Rebecca Delmore, director of
sales at Park Regis, added: “With exceptional events across the NEC Group, it’s fantastic that live entertainment fans have Amplify to take their experience to the next level. “As Birmingham continues to
attract world-class acts to its stages, this partnership will allow visitors to combine a stellar performance with a luxury overnight stay in our great city.”
Amplify offers companies and individuals the chance to experience live events in a totally new way; delivering a first-class service and an exquisite dining experience, with the ability to book hospitality on a show-by-show basis, or via an annual membership. To find out more about membership rates, contact the team on 0844 338 0333 or
info@amplify.co.uk
For more information on Amplify, visit
www.amplify.co.uk
Contact: Henrietta Brealey T: 0121 607 1898
Cadbury tops list of Brummies’ heroes
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