INTERNATIONAL NEWS
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NATCHEZ ON THE WATER FRONT N
o matter where in the world I am, marina operators, owners and developers
inevitably ask about various profit centers and how to expand their profit centers in a way that makes sense for their facility. The simple answer, as so often is the case, is that there is no simple answer. It depends on the type of facility, the marketplace and the type of customers that the marina currently has or may
Nontraditional Profit Centers For Marinas and Boatyards
desire to attract. Some profit centers are set up to actually produce an identifiable and/or additional revenue stream, while others may be part of the package
needed to keep existing and/or attract desired customers. There are differences and similarities in point of destination facilities as well as traditional home port seasonal facilities. Most every facility has what we
refer to as ‘dead’ space – whether upland or in-water. On the docks this might be an area with very shallow water depths or an area that has limited turning space or some other restriction limiting the ability to get more traditional boats into these areas.
50 FORE & AFT SEPTEMBER 2016
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