UK NEWS
............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
BOATERS SURVEY
British Marine has released important new research exploring the profile, behaviour and purchasing dynamics of UK boating enthusiasts and boat owners. It covers recreational boating and watersports from both private owned and hire/ charter across inland and coastal waters.
Following on from the publication of the annual Watersports Participation Survey¹ earlier this year, the Boaters and Boat Owners Survey², sponsored by Navigators & General and MDL Marinas, acts as an important benchmark to analyse and formulate future developments in the marine industry. From the key influencers on
participation to how people finance a new boat, this research examines a range of aspects to better understand the modern landscape of boating in the UK and offers an insight which is not currently available to UK marine businesses.
16 FORE & AFT SEPTEMBER 2016
Some key findings include: Importance of a boating community and generational learning Whilst the perceived cost of boating is historically considered a barrier for non-boaters, it appears that a lack of access and involvement in a community geared towards boating and not engaging with it as a child, all have an equally detrimental impact on participation. When surveyed, nearly 60% of
non-boaters listed not knowing anyone who owns a boat as a reason for not participating, whilst 22.2% said they wouldn’t know where to start and 29.6% put it down to not taking part in boating as a child. This is relative
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68