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When hosting an event at the award- winning Pennsylvania Convention Center, managed by SMG (the nation’s leading public facilitiesmanager),each client will find top notch wireless technology, elec- trical and utility services, housekeeping, security, rigging, contractor services and room set ups with a hospitality culture.


The on-site team of SMG veterans can assist with streamlined planning, budget- ing and the construction of exhibits. SMG also offers a proactive partnership for meeting planners and exhibitors, visible on-the-floor teams to manage labor, and competitive prices and value for customers.


Steve van der Molen,vice president,meet- ings and conventions for Caesers Entertainment’s Atlantic City region, says that his team likes to meet with groups in person so they can show them the new Harrah’s Atlantic City Waterfront Confer- ence Center and all that it has to offer.


“We get to know them, and it helps us to personalize their experiences,” he said. “We have so many resources available to enhance their experiences, and our team is ready to welcome the guests – and that’s key to the success of any confer- ence.”


Meeting organizers benefit from hosting events at Caesars Entertainment, too, when they use the Diamond Card,which allows access and privileges held for the property’s highest VIPs, giving meeting planners access to its Diamond Lounge, front-of-line access at the business center, front desk and restaurants, as well as dis- counts in its restaurants, spas and retail outlets.


Caesars’ Alternative Venue Program allows planners to conduct meetings and meal functions for groups in the proper- ty’s alternative locations, such as its the- aters, restaurants and lounges (this also can include mixing and matching avail- able spaces at all three of CaesarsAtlantic City properties).


Such perks create unique experiences for each group with one point of contact, making it very convenient for organizers.


Convention and show organizers will find that working with the right vendors, from DMOs to host facilities to food and bever- age providers to independent planning assistance, will help them to create the best possible event experience for their clients.


These invaluable resources can help guide the show organizer through chal- lenges of the process and help them to produce a superior event.


50 March  April 2016


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