framework of a convention; the number of participants attending; time allotted; budget; and whether to hold the event outside the hotel atwhich they are staying.
“These key pieces help move the project along,” said Huttinger.“The length of time, depending on the size and scope of the experience, also helps in delivering a suc- cessful event.”
The Seamless Events, Inc. team takes pride in developing genuine relationships with its clients,enabling themto formtrue part- nerships that lead to highly personalized results.
The company supports entire events from the development stage to execution. They also can play a small role, where clients may just want the use of another set of expert hands, or Seamless Events can act as a“coworker”in a vendor position.
“Through strategic planning and partner- ship, we can help to expertly weave a level of service to ensure every critical element is planned and executed without the client having to be burdened by the exten- sive details that come with any type of event,” said Seamless Events CEO Connie Bernard.
A critical piece for every client to have at the starting phase of an event or special project is to be fully aware of the desired goal or goals, including the return they want to obtain – whether that is new customers/clients or to reengage current customers/clients in a different way, she notes.
It’s also important to understand how the event or special project can be evaluated in order for Seamless Events to be a part- ner with the ability to hit – and exceed – all the goals with a positive outcome.
Bernard stressed that it is critical to keep the budget or range of budget in mind, as knowing the budget allows her team to recommend a certain direction of plan- ning for the event.
Mid-Atlantic EVENTS Magazine 49
Seamless Events goes
through a
“discovery phase” that helps to pull the concrete plan together in order for the team to “dive” into the planning, and applies four style lines fromthe start of the partnership with every event plan, includ- ing: sizing clients for their wishes, requirements and budget; applying professional techniques to weave a flaw- less fit; measuring the accuracy of their vision and ironing out the details; and adding the finishing touches, leaving no detail unattended.
Gene Donato, Aramark general manager for the Pennsylvania Convention Center, says that the best approach is to have a vision of what your perfect event will look like before you start. He added that it is important to contact the catering sales managers in advance to discuss planning options so that the team of experts can provide a variety of creative options for making the event successful.
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