“We turned the indoor warehouse into our production space,draped around the perimeter, set a stage, had audio-visual piped in, tables and chairs set, took care of the décor and arranged a full breakfast spread,” said Bernard. “It resulted in more than the client anticipated for all partici- pants.”
Seamless Events was hired by another client to help bring more value to its annual trade show that attracted more than 500 attendees. Many aspects of the event were enhanced under Seamless Events’ guidance.
Through great partnerships, Seamless Events is once again orchestrating the trade show this year, and the hurdle to overcome is the client has no additional budget to provide dinner for attendees. With Seamless at the helm, however, the problem was solved through the securing of food truck vendors for the event – with- out adding to the overall cost.
The food truck vendors will add a fun ele- ment to the event, and attendees will be treated to a great meal,as well.
Aramark’s culinary and sales team works closely with planners to create unique dining experiences that deliver success for
clients. Headquartered in
Philadelphia, PA, Aramark orchestrates about 250 events yearly. It responsibly sources ingredients, partners with local celebrity chefs and customizes and trans- forms dining spaces,creating fresh dishes inspired by guests’ tastes and preferences.
Aramark offers creative menus and recipes influenced by customer insights; culinary experts that build remarkable dining experiences; service that goes above and beyond; environmentally friendly policies that support local sus- tainability; and an industry-leading health and wellness platform.
“Aramark recently collaborated with Chef Jose Garces for the Auto Show Black Tie Tailgate Gala to benefit Children’s
48 March April 2016
Hospital’s Caring for Kids Foundation,and previously worked with Wolfgang Puck and Starr Restaurant Group,”said Aramark general manager at the Pennsylvania Convention Center,Gene Donato. “For the Flower Show each year, we design offer- ings to complement the event themes. For this year’s ‘National Parks’ theme, Aramark will offer specialties like Bison Sloppy Joes and Upstream Salmon BLTs from our Smoky Mountain Cafe.”
The new Harrah’s Atlantic CityWaterfront Conference Center in Atlantic City, NJ, a Caesars Entertainment property, has created increased visibility and has sub- stantially impacted the ability of Atlantic City to attract a larger variety of meetings, trade shows and conventions.
A state-of-the-art venue, its size is particu- larly unique to the region. The largest hotel/conference center complex from Boston to Baltimore, it is situated within a four hour drive of one-third of the U.S. population, providing the resort destina- tion with great opportunity.
Attendees of functions atHarrah’sAtlantic City Waterfront Conference Center will experience first-class hospitality and can enjoy the many things to do in the city, including shopping, fine dining, the beach, the boardwalk and historical sites.
According to Steve van der Molen, vice president,meeting operations AC Region for Caesars Entertainment, since its open- ing, Harrah’s Atlantic City Waterfront Conference Center has taken on a large share of meetings coming into the Atlantic City region.
One upcoming conference will use 175,000-square feet of total Caesars Entertainment space in Atlantic City, including a tented structure. The group chose to incorporate some of the alterna- tive venues that are offered, too, such as the Harrah’s theater that boastsmore than 1,200 seats, and The Playground on the boardwalk, resulting in an unforgettable experience.
Tips and Suggestions
When planning conventions and trade shows, there are so many things to keep abreast of that it can sometimes be over- whelming.
Industry professionals from
around the region have shared some of their tips and suggestions for keeping events above par and successful.
At the Lancaster Convention Center, the staff is passionate about the art of hosting events and enjoys serving as a resource, offering years of expertise and a work ethic that earns planners’ trust.
Jacyn Thompson, director of convention sales for the center, suggested that plan- ners familiarize themselves with all that downtown Lancaster and the surrounding area has to offer. He notes that people fre- quently are surprised by Lancaster, espe- cially if they haven’t been to the county in a while.
He adds that the Lancaster Convention Center’s meeting space flows fluidly between the hotel and convention center, and beyond the facility is a town and countryside that is very visitor friendly. For a first meeting with the staff, Thompson endorses a visit to see the facility and its position in beautiful down- town Lancaster.
“We offer an abundance of information, images and other resources like floor plans,event images,dimensions and help- ful videos for planners,” said Thompson. “These materials are available on our website or through the staff. We also offer marketing resources if clients want assis- tance in promoting their event.”
Together, D. Lawrence Planners and Destination Philly/A.C. boast a solid record of excellence in destination man- agement, and director Larry Huttinger provides tips for those planning an event.
He advises to have a clear understanding of when to hold an event within the
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