OUR NEW WEBSITE Find an
interview from the
hundreds we’ve published
new site is work in progress – we will be adding more content and other ‘bells & whistles’ in the near future. We will shortly be populating the Business Directory with details of more than 2,000 businesses that operate locally – this information will complement our printed By The Dart Business Directory (out in January 2014) by offering you more information to help
the site to promote who you are, what you do and when you do it. Just email
mark@bythedart.co.uk to learn more. As I said at the start of this article, the
A Social Media Hub for Dartmouth Businesses
O
ne of the reasons we’ve launched the site is to keep abreast of the
developments in social marketing and the growth and popularity of social
networking.The media format has been transformed. Traditional media, especially newspapers, have changed. The trend now is to be online, digital and bursting with images (the new name for photographs) and video! The advantages are clear. Once online, you can link everything together and share things in a way you simply cannot achieve with traditional media. Having a social network means
By The Dart can reach people at any time between issues of the magazine and bring up to the minute news and photos of events going on in and around Dartmouth. But more than this, it means we have the opportunity to interact with our readers and followers. On Facebook we often get comments and messages from people all over the country and abroad. By showcasing
make an informed choice on who to contact first for any trade or service. We would love to hear from you about how we can improve the site
articles and features from the magazine we reach a far wider audience. We like to feel we are marketing
Dartmouth positively to a huge number of people. For instance we now have established accounts with Facebook (750+ fans), Twitter (1900+ followers), Pinterest (3,100+ followers), Blog, Instagram, Google+ and YouTube. Interestingly if you multiply the
number of fans or followers for all our sites by the average number of
Follow us on:
followers people have you get an almost unbelievable figure of over 1,000,000 people that can theoretically we can reach. staggering! This is the power of the web. The reason why it works so well
is actually quite simple. It is based upon the principle of ‘word of mouth’ recommendation. People telling or sharing good things with their friends.
and where we can add content that’s useful to you. Don’t hold back in telling us by email (
mark@bythedart.co.uk). The site is very much yours so help us shape it and make it the best and most comprehensive source of local information for the community at large and anyone thinking of visiting. If you are a local business – e.g. a
builder, shop owner, accommodation provider, accountant, local activity etc then we will soon be contacting you to offer some great and very affordable ways to strengthen your presence online. If interested, steal a march on your competitors and get in touch.
www.bythedart.co.uk Everything & Anything About Dartmouth by mark Simpson
We encourage this and make it easy to do.
One of our main aims with By The
Dart online is to build a ‘Dartmouth Hub’ An online presence for Dartmouth which links together all the Dartmouth online businesses into a united network. This network or ‘Hub’ can then be promoted really effectively. so we are starting to work on this project. First by collating all the Facebook and Twitter accounts for Dartmouth based and Dartmouth focussed businesses into a directory. Then we aim to talk to as many local businesses as possible without a strong online presence to help them get started and linked in. We may decide to run short courses
on how to set up social marketing platforms and help local companies get the most from their involvement. Or we may be able to help by offering free Facebook and Twitter accounts, subject to certain conditions. Please let us know if you might be interested. To keep abreast of what we are doing
online, go to our Blog which you can find on the site
www.bythedart.co.uk
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