» Every day a wide variety of vehicles come through the installation bay, including luxury and classic cars, SUVs, motorcycles and recreational vehicles.
equipment and product placement,” he continued. Carter relies on traditional mailers to promote busi- ness to existing customers, along with more modern methods like e-mail and Constant Contact newsletters plus Facebook. His personalized approach also means they pick up the phone quite often. For seasonal mar- keting, he utilizes billboard ads and coupon flyers. To attract new customers, Carter still attends car shows and community events to mix with locals. He also relies heavily on word of mouth, as well as adver- tisements, Twitter, Facebook ads, Google keywords and websites. Carter said his next marketing campaign will be simple yet straightforward, emphasizing three points —they care about your car, they offer custom fabrica- tion services that no other retailer offers and they are the BEST. This makes sense considering that is Carter’s per- sonal motto every day. “My goal is to become the best of the best and im-
prove every day. I grew up in this industry and LOVE it! I started when I was 14 or 15 years old and now look, 25 years later, I’m still learning from my mentors and all of my new friends — everyone involved in the 12Volt Insider,” he said. “I learn lessons every day.”
MEMPHIS. PLAYING THE SOUNDTRACK OF THE AMERICAN ROAD SINCE 1965.
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