“You have potentially hundreds of dedicated specialists, selling in a controlled environment, working face to face with customers to deliver products, provide professional installation, suggest complementary products, and most importantly, provide a face and a name that customers can come back to if there’s ever a problem.”


Imagine an audio brand that…


❱ Was not sold on the Internet ❱ Had the lowest failure rate


❱ Provided exclusive dealer territory protection


❱ Sold at good margins


❱ Lead in SQ, SPL, and SQL, contests worldwide


❱ Offered customized options


Now imagine this brand in your store.


True to the Source. Hand built in the U.S.A. from American made parts for over 25 years.


www.ddaudio.com | 405.239.2800 | sales@ddaudio.com facebook.com/TrueToTheSource


@ddaudio 22 Mobile Electronics  May-June 2013


solution for a manufacturer that wants to sell direct to the consumer, but it falls short of giving customers what they want and forces them to shop by price only,” explained Cook. “Most consumers want to compare multiple brands, understand what the best choices are for their vehicle and what’s involved in getting it installed. An authorized local retailer has the ad- vantage to deliver on all fronts.” To this point, MERA’s discussions with


ddaudiotv


eBay Motors have revolved around selling products with installation by its autho- rized members, and a targeted marketing campaign to not only promote new-car technology for used-car-buyers, but drive traffic to local retailers. Long term, MERA and potentially thousands of brick-and- mortar specialists hope that the partner- ship results in a repeatable ecommerce model. And if vendors are on board with creating authorized online resellers of their long-time authorized brick-and- mortar partners, more attention can be spent tracking down and eliminating unauthorized resellers online. “Aggregating our membership with a sold-installed approach is a powerful message that can be communicated in many ways,” Cook concluded. “eBay understands the automotive customer and will be an ideal partner to promote this unique approach. We look forward to figuring this out while involving all the stakeholders.” µ


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