DIGITAL DESIGNS VO SERIES SPEAKERS
Uses the company’s exclusive free flow cooling system to pump cooling air around and through the voice-coil machined air passages in the top plates, pole pieces and back plates direct air pressurized by the dust caps and spiders directly to the voice coil. The harder the speaker plays, the more air is forced through the motor.
What Dealers Say:
Mix Fit: Mid-Level Products Likely Buyer: Value Hunter; Early Adopter Margin Check: Profitable on its own Sales Pitch: Brand, Price-Friendly
Sales Staff: þLikes It ¨Loves It Install Staff: þLikes It ¨Loves It
“It looks like entry-level/very budget product only for the budget-conscience customer.” — Dave Hunt, Sounds Plus, Loma Linda, Calif.
KENWOOD EXCELON XR-1800P REFERENCE SERIES SPEAKERS
Designed to deliver clear, linear sound that equals or exceeds the quality of more expensive, competitive models. The tweeter is a large-format 1-3/16- inch (30mm) design, making it an ideal acoustical match to the oversized 7-inch woofer. Comes with a two-year manufacturer’s limited warranty.
What Dealers Say:
Mix Fit: Mid-Level Products; possibly High-End Likely Buyer: Audiophile; Value Hunter Margin Check: Sell Alone or With Labor Sales Pitch: Quality, Brand
Sales Staff: þLikes It ¨Loves It Install Staff: þLikes It ¨Loves It
“I have these in my store and the sound is very good. The only problem is the size of the woofer.” — Dave Hunt, Sounds Plus, Loma Linda, Calif.
ROCKFORD FOSGATE PRIME FULL-RANGE SPEAKER
The Klippel-verified 2013 Prime series offers an increase in power handling. On the two-way drivers, a horn-loading design provides a phase correct relationship with the mid and tweeter, providing better off axis sound. The three-way loudspeakers feature a shallower tweeter mount.
What Dealers Say:
Mix Fit: Entry Level Products Likely Buyer: Do-It-Yourselfer; Value Hunter Margin Check: Sell Alone or as Part of a Package Sales Pitch: Price-Friendly; Quality
Sales Staff: þLikes It ¨Loves It Install Staff: þLikes It ¨Loves It
“Rockford Fosgate has a reputation for producing great speakers. With the Prime series, you get awesome sound without breaking the bank.” — Eddy Lamour, DSP Audio and Video LLC, Wheaton, Md.
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