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Contents


Volume 30 // Issue 4


18


40 ARTICLES


30 // Product Weight-In: Specialty retailers give their two cents on a number of newly released products and whether or not those products equare to sales or a new customer base.


48 //Accepting Credit Cards Offers Rewards As Well As Risks Consumers prefer plastic, but merchants must contend with fees, possible fraud.


54 //Installer Training:


Expertise Counts, But So Does Attitude Ocala’s 60-day ‘break


in’ gives any new installer the basics and installs a standard of excellence, but the


Te Industry’s #1 Resource On the Cover ® May/June 2013 // me-mag.com


What has been thought of as an industry enemies — Internet sales and transshipping — could prove to be a money-making proposition for specialist retailers. But first a proposed partner- ship between MERA and eBay Motors must take shape.


ON THE BALL: +


Policies & Practice at Cartronix Make Business Look Easy


NEW! WHAT DEALERS SAY


ABOUT THE INDUSTRY’S LATEST PRODUCTS


COMPOSITE BY VINCENT RIOS 4 Mobile Electronics  May—June 2013 facebook.com/me-mag


candidate also has to pass the ‘staff fit’ test.


58 // Installs This month’s featured


projects include turning up the bass, Chevy remodels and a souped up Toyota Supra.


DEPARTMENTS 06 // Feedback 08 // Editor’s Forum 12 // Peer to Peer 13 // Do This … Don’t Do That 14 // Stats 15 // The Best Stuff For … 52 // External Effects 64 // Retail Development 66 // A Word From MERA


//30 FEATURES


18 // Enter ebay Motors? Te unthinkable could soon be a


reality: the ability for specialists to sell their brands online.


32 // Top 50/100 feature While changes may occur


within the industry as a result of new management, one car audio store has maintained the original business techniques, while increasing popularity amongst customers.


40 // Top 12 ME Retailer Cartronix Mixes Old & New for


Major Dividends While changes may occur within an industry as a result of new management, one car audio store has maintained the original business techniques, while increasing popularity amongst customers.


PRESENTING: Te Top 50


Retailers & Top 100 Installers!


Start the Voting! page 32


Could the car-buying division of our perceived nemesis become a specialist’s ally?


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