stories, even tragedies.
When his infant daughter died, he said he and his wife received an “unbelievable” amount of support from this community. Just recently, two colleagues told him they were thinking about him and his daugh- ter when they happened to spot some rubber ducks in a storefront. “I didn’t have a way to vent to
George Carter passed on specific business techniques such as effec- tively purchasing inventory, as well as life lessons like the importance of learning from your mistakes and treating others the way you wish to be treated. He advised his son ear- ly on that if you don’t get what you want, don’t stop pushing until you speak with the person in charge. “My father taught me a ton of business knowledge. I started argu- ing with my business-class teachers and proving them wrong, explain- ing to them they did not know the real world of business they were
teaching from a textbook. When I was 16, I was purchasing more inventory than they made in a month,” he said. “My father also taught me about how to treat a client as a friend.” This particular lesson has prov-
en invaluable, as Carter has found a wealth of information from other retailers at his fingertips, thanks to Facebook, Twitter and especially the 12-Volt Insider. Day or night, during weekdays and weekends, users help each other out with challenges and share solutions and fresh ideas — as well as personal
42 Mobile Electronics May—June 2013
my close friends, so the only place for me to go was to my group of industry colleagues. I tell you what, that really got me through it all,” Carter recounted. “This has happened to other folks, too. It’s an awesome group of guys, and there are some girls, too — we’re really a community. If I had a customer who got in trouble in say, Tennessee, I know I can count on one of my connections to help, and vice versa.” Ten years ago, Carter said he
never would have thought to talk to his “competition” about the day-to-day work, and passion, they all share. Now, because of social networking, Carter talks with col- leagues in the industry a few times a day, whether they are in Oregon or Pennsylvania. “I have questions for them and they have some for me, and we
» Tough Cartronix moved into a much larger location in June 2012, Cartronix Car Audio owner Eric Carter said business has increased so much, they need even larger installation bays.
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