» eBay Motors is one of the largest
sellers of new and pre-owned vehicles worldwide, with more than 5 million passenger vehicle sold (not auctioned) to date.
MERA AND EBAY MOTORS:
Could a Partnership Change the Industry?
It’s a situation where everybody wants it to happen, but no one can agree how it should happen. With some enterprising partnerships, the ability for specialists to sell their brands online could become a reality.
BY SOLOMON DANIELS W
perceived “new low price” that consum- ers don’t hesitate to throw in the face of specialists who charge according to their agreements. The ability for anyone to set up a
hen speaking to anyone in the mobile electronics industry, no two subjects raise more ire and controversy than Internet competition and transshipping. The former covers two specific issues: competition from low-priced sellers with little to no overhead, and the inability for retailers to even compete because their authorized brands won’t allow them to sell their products online. The latter is an age-old issue that results from the vicious circle of high sell-through demand, retail despera- tion / questionable ethics and brand / price erosion. Combine the two—online retailers who have bought products from transshippers and sell on a volume basis at or below the price traditional retailers buy product—and you get a
store—without having to verify that what they are selling isn’t stolen, out of warranty or broken, has resulted in a messy, unregulated marketplace for products and services. It used to be that the providers of space—entities like eBay,
Amazon.com and even Craigslist—could wash their hands under the guise of sim- ply providing space and functionality, and claiming no ownership of the issue. But a few high-profile stories involv- ing utilization of said space and func- tionality for sales of counterfeit goods or illegal services made these sites realize the potential for ruined credibility and how it could affect the future partici- pation of legitimate buyers and sellers. As a result, they are tackling the issue on two fronts. First is more oversight on what’s sold and additional resources for conflict resolution. Second is the proactive effort to create partnerships with entities that can bring profitable but legitimate transactions.
me-mag.com 19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68